One of the major problems in our industry is that people don’t take it seriously. They don’t see it as a legitimate business. Now, if you’re reading this, there’s a much better chance that you are taking it seriously as opposed to the rest of the trainers out there. I’m specifically talking about how we, the professionals, treat our jobs. But, sometimes the clients don’t take it seriously either. I don’t know if it’s the nature of what we are doing or that it attracts sub par people some how, but it sure seems to more than other industries. If I have clients that are routinely late, don’t show, and just generally don’t seem to really care about their appointments, I’ll let them go or weed themselves out. I used to work in a tennis club that had a personal training center and that clientele was awful when it came to respecting other people’s time and even showing up despite having appointments scheduled. That won’t fly when trying to develop a successful program.
But, what about us, the so-called professionals? Continue reading Can You Call Yourself a Professional? Do You Take Your Personal Training Business Seriously?
You probably originally got on our list looking for a copy of my free report about how personal trainers can double their income. If not, be sure to pick up a copy here.
One of the ways you can add to your personal training income is to create new programs. Continue reading 3 Month Men’s and Women’s Boot Camp Curriculum for Your Personal Training Business
Every professional has the tools of his or her trade. Whether they are tangible or intangible. A carpenter wouldn’t get much done, and it sure wouldn’t be a good job, if he showed up to work without his tool box. Below you’ll find some suggestions of some of the tools that can help you provide your service in the most professional way possible.
Continue reading 14 Great Tools for Your Personal Training Business
I was recently asked by an associate opening a studio about the best way to gain fitness clients. My response is below.
You’ll need a plan first and foremost. A marketing plan.
*I would pre-sell before you open for a discount or charter membership or something. That way you can hit the ground running at opening. Continue reading The Best Ways to Gain More Fitness and Personal Training Clients (17 tactics)
Joining the local chamber of commerce. Some say it’s worth it, some say it’s not. The good news is that you’ll likely be one of, if not the ONLY, personal trainer at the events. I rarely see any other fitness businesses when I go and we live in the richest county in the nation, Loudoun County, VA. So our chamber is large. Naturally, the people that see you often at the events will just assume you are the authority on exercise in the area because they don’t see any other trainers out networking. That may be because most trainers don’t like to get out and do a lot of networking face to face, but it is crucial that you move out of your comfort zone if you hope to meet new people and drum up new prospects. Once you get the hang of it, these activities are actually quite fun. I’ve been a member for over 5 years of our’s. There are other organizations besides local chambers that specialize in professional networking like Business Networking International(BNI) among others. It’s been a good experience, but you need to have a strategy in order to be successful. Continue reading Networking for Personal Trainers