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How to Double Your Income as a Personal Trainer

Personal Trainers: How to Double Your Income as a Personal Trainer

And Give Yourself More Free Time Without Sacrificing Your Personal Training Revenue

I’ve been a trainer for a long time and there are certain things where the formula just has to be figured out and it will allow you to become extremely successful. That’s what we’ve done here and we’ve laid it out in this FREE report.

  • Discover the single biggest mistake personal trainers make which is holding back their earning potential.
  • Learn how to instantly increase your client capacity.
  • Get the exact blueprint for how to make this conversion in your personal training business today!

This isn’t new. We’ve been using this system professionally for over 13 years and we’ve decided that it’s time to let it out there as more people will be open to it now more than ever.

Simply enter your name and email for instant access. Be sure to check your email and confirm by clicking the link in the confirmation email in order to obtain your report. Sit down and give it a read! Don’t save it and never get to it. It could be the biggest favor to your income you ever did.

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The 10 Stages of a Personal Trainer’s Sales Pipeline. Do You Know What They Are?

If you’re looking at people as either clients or not, you’re likely leaving a lot of money on the table and doing your sales process a disservice.  But, this is how many trainers look at their prospective clients.  If you have any kind of consultative process in your personal training business, you probably have about 10 stages that any person could be at at any given time in their lifespan.  Let’s go over what they are and how you can better manage each stage to hopefully sell and retain more clients.  All of your marketing efforts progress leads into falling into these stages.

  1. Suspects-Anyone in a large pool of people who could buy from your business. You know little about them.
  2. Prospects-A more qualified person who has stronger indicators of being a good candidate for your service.
  3. Leads (unqualified)-Someone who has taken some action to distinguish themselves as interested in your service.
  4. Qualified leads not scheduled for consult-A lead who has all the right indicators (time, budget, location, etc.) for your service, but have not set a consult appointment time yet.
  5. Leads scheduled for consultation-These are people awaiting their consultation appt. with you.  
  6. Leads who have done a consultation, but not signed-Did not convert for whatever reason. Need to think about it, look at budget, talk to spouse, going on vacation, etc.
  7. Follow up of those not signed-This person could sign up in a day or in a year. Follow up is needed either way.
  8. Leads signed on as client
  9. Retention process for signed clients-You need to keep this person successful and happy which requires a whole process in itself.
  10. Referral of new lead (start back at stage 3 again)-If you’ve done stage 9, the person should refer you to others like them who are leads back at stage 3.  Start the pipeline over with that new person.

Chances are you might not have ever recognized that there were that many stages.  Most trainers fail in pre-qualifying leads and in the follow up process.

Tools to Manage Your Sales Pipeline

If there’s that many stages and you have many people in them at any given time, how can you keep track of it all.  How are you ever going to have time to do all of that?  That’s where organizational tools come in to help you visualize where each person is.  And to keep you on track for following up when you need to, what tasks you need to do for each person, who to email, who to call, whose birthday it is, etc.

Tools can also help you automate the process.  Like follow up.  Marketing is a lot about repetition.  In general it takes multiple touches before a person decides to actually pull the trigger to call you.  If you get a lead, email them, don’t hear back and then throw their contact info in the trash, you’re not marketing effectively.  Let’s say you get a lead, they appear to be fairly qualified.  But, you use your automation software to follow up with them through a variety of channels for as long as a year or more.  Maybe once a week for 3 weeks or a month.  Once a month after that.  It might be a year before they ever actually call you, but they were aware of your business the whole time. After a year, they may realize they have not improved at all on their own and they finally need to call you.

I have a friend who built almost her entire business off of following up with 1 lead after a year that turned out to be such a great evangelist and referred a number of other people.

Imagine if you had a system that could prompt you to do all the tasks and follow up you needed to do or just do it for you.  There would be no forgetting, no mistakes, no lost sales, no lack of contact with leads for extended time, no missed occasions.  All the things we’re all guilty of forgetting as humans.

You could have someone move easily from each stage of the sales pipeline to the next with the click of a button and be able to view them all in a clear and organized manner.  Easier still is if they are moved on their own by taking some action that triggers a conditional workflow. Maybe they click a link in an email, respond to an email, open one, subscribe or unsubscribe, and the system takes the appropriate action you assigned it based on tracking their behavior. They may be moved to the next stage, started into another automation, a tag added to their contact, sent to another list, criteria added to their contact to reach a goal, a task added to their contact for you to do.  There are many possibilities.

Let’s say you have 2 new consultations this week, your system follows up with a text to remind them of their appointment (automation) while simultaneously following up with educational content for 100 other prospects and leads on your list (follow up), and sending out a birthday card for an existing client this week (retention).  This is how an efficient business should run.  If you have any amount of clients currently, it’s easy to see how you can get busy and these things can fall by the wayside.  But, you probably don’t want to hire someone else just to follow up with your leads manually either.  The technology at our hands is a solution to this situation.  Subscribe to learn more about maximizing the value in your personal trainer sales pipeline.

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3 Selling Strategies Every Personal Trainer Can Automate

Since most of us as personal trainers don’t like the act of selling very much, wouldn’t it be nice to automate parts of the sales process we don’t like doing?  You can take some of the leg work out of the process and only deal directly with people who are good candidates when they come in to see you.  In that moment, you can be confident that you don’t have to put on some show or use an arsenal of combative sales tricks to try to close the person.  You can be calm and comfortable know that they are likely a good client and there’s a better chance than not that they will end up signing up.

In our experience, most trainers look at people as either a client or not.  And that’s really missing the boat when it comes to the sales process.  If you use any kind of consultation process, there is likely 10 stages to your sales pipeline.  There is a lot that you have to manage between a group of random suspects in your local population and an actual paying client giving your repeat business and referring others.  Getting any given person from one stage to the other requires about 8 other stages in between.  If you don’t know that or if you aren’t managing your sales pipeline that way, you’re likely leaving money on the table and losing leads that you worked hard to get.  Luckily, with the right tools, you can automate a lot of that process.  So if you don’t like it, or forget to do things like follow ups, automation tools will take care of that for you.  Probably better than you or another person can because it will be on time and mistake free.

Click here to read the article.


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3 Lead Generation Strategies Every Personal Trainer Can Automate

Click here to read the article.

Lead generation and sales are the hardest things for all of us in the fitness business. Take a look at this article from our friends and Infusionsoft on 3 lead generation strategies personal trainers can automate.

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Turn Your Personal Training Business into an Online Product

Have you ever wanted to reach people beyond your locality?  Or maybe you’re just interested in another passive income stream for your personal training business.

You can do that by taking your in-person, local service and turning it into a product.  Preferably an online product.

You probably have years of information, education, and experience in your head that doesn’t do anybody any good unless they live within 15 minutes of you and can afford to pay you your personal training rate.  You know there’s people out there that are looking for this info.  You might even have some unique or special information nobody else has or does that might be in demand.

WE don’t need to go into the how or the why too much.  Putting that stuff into product form isn’t hard.  We’ve all written programs on paper or software.  You need the right tools to host it, market it, gather your leads, sell it, and deliver it.  To date, you can do that with a variety of tools, but there’s one all in one system that already does all of that in one place.

Without a doubt, Infusionsoft is the single best tool most serious marketers use to deliver their products.  Just look at your email inbox.  If you’re worried about the complications of landing pages, autoresponders, shopping carts, etc.  Don’t worry, as I said, it’s all in one.  And you can automate process to make it more passive.  If you think you’re not very tech savvy, don’t worry about that either, these kinds of tools are getting more and more intuitive for the user every day.  And there’s an entire ecosystem of partners, consultants, and experts willing to help and support.

If you’re interested in adding this kind of thing as a revenue stream to your personal training business, I’d encourage you to have a look at a demo from Infusionsoft by clicking here.

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TRX PRO Suspension Trainer

The TRX Pro Suspension Trainer is the strongest, most secure product with durable, easy to clean rubber handles, commercial-grade components and three different types of anchoring solutions for maximum versatility.

This may be the best, and last, piece of fitness equipment you’ll ever use.