A “NEW” Revised Edition of the Original Book that Rocked the Internet in 2010. The New “Diet, Exercise & Weight-loss Bullsh*t – Exposed!” now includes the Absolute Best Collection of No-Nonsense Diet, Exercise, & Weight-loss FACTS – Ever! This book can be the “Blueprint” to your own exercise and eating success. Whether you’re struggling to lose a few pounds, or a bonafide Gym-Rat looking to accelerate muscle-growth. You will find your answers here. The Truth About “Calories”, “Carbs”, “Fat-loss”, “Weight-Training”, “Metabolism”, “Belly-Fat” “Genetics”, “Cardio” ,“Building Muscle”, “Cellulite”, “Supplements”, “Eating”, “All types of Exercise”, and so much more. Today alone, millions of people will decide to change the way their body looks. Unfortunately, that’s about as close as many will get to actually doing it. Why? Because too often, the dumb things people believe, the stupid things people do, and the crap people buy makes it nearly impossible. NEW DIET BOOKS? Every few months a new book hits the news-stands claiming to have the magic solution to weight-loss. One-hundred-thousand different books have made it to book-store shelves in the past 10 years. Haven’t we all learned our lesson? Apparently not. TV INFOMERCIALS? They make billions selling lies, scams, and bogus products. Don’t be fooled by the high-energy “rich” TV Fitness Trainer. Notice the fine-print on the bottom of your TV screen. It usually says “These results are not typical”. Trust me, they’re not. DIET SUPPLEMENTS? A complete rip-off. We mistakenly believe the paid testimonials and sexy claims that promise us we can shed pounds like magic, or build huge rock-hard muscles in only a few weeks. Duh! FRIENDS & CO-WORKERS? You’ll hear some of the dumbest advice ever from other-wise intelligent people. The only problem is that when it comes to accurate exercise and eating advice…they simply don’t know what the hell they’re talking about. Often, it’s not their fault, they’re just repeating the same dumb nonsense they’ve heard – and believe – from others.

About Franny

Franny Goodrich is the author of three published books on the topics of diet, exercise and weight-loss. Edgy and often controversial, Goodrich makes no apology for anyone’s ruffled feathers, or a few raised eyebrows, especially within the billion-dollar weight-loss Industry. He continues to be an aggressive consumer advocate against frauds and scams. Goodrich’s first book, appropriately titled; “Diet, Exercise, & Weight-loss Bullsh*t -Exposed!”, is a humorous, yet informative expose’ on the myths, lies, and scams within the Industry. It became an instant and huge internet hit. A New Edition was released in 2011. Goodrich’s second and third book; “Kiss The Fat Goodbye – Uncensored”, and “What Works, What Doesn’t, & Why”, respectively, are both largely collections of excerpts from his popular web-pages, advice blogs, magazine articles, and personal interviews. Goodrich, an Exercise Science Buff, is a former National-level Track and Field Athlete and Natural-Bodybuilding Competitor. He has been a successful Certified Personal Trainer (ACE). Goodrich has nearly 30-years teaching-experience in the fields of Fitness and Athletics. In 1990 Goodrich created and owned the North Carolina-based Health Club Chain “World Famous Big Ape Gym”. In 2008 he formed the Exercise and Weight-loss Consumer Advocate Group; “Body Coaches of America”. Currently a freelance author and writer Goodrich’s latest project is the development of an on-site workshop based on topics discussed in his books.

Be sure to check back or subscribe to S.P.A.R.T.A.’s business of personal training blog for more updates and personal trainer business tools and services.

Here’s what’s included for you:

The Hyper Intensity Training Manual
Instructional Videos
Live Action Training Videos
Workout Log Sheets
Free Bonus #1: Special Report-”5 Advanced Strength Training Techniques Used In The NFL”
Free Bonus #2: 30 days FREE unlimited access to “High Intensity University”
Anti-Procrastination Bonus: “The H.I.T. All-Star Roundtable, Volume I” MP3 Download
**NOTE** THIS BONUS ENDS AT MIDNIGHT EST FRIDAY JUNE 24TH**

I’ve used them myself and this was what I had to say:

“Lately, I’ve had great results building my chest, shoulders, and traps especially using advanced HIT techniques like static holds and strongest range reps outlined in Dave’s book. It’s done a lot for my confidence as a man having larger neck and shoulders. I’ve increased them so much, I could no longer button the top button on my dress shirts anymore. I need new clothes, but I’m happy because my muscles have noticeably grown and I’ve been training HIT style for over a decade!! These techniques work!!”

Click Here! to get your copy.

All of this for only $19.95

We were happy to contribute some of the videos to Dave’s product. Remember, if you buy through us, you’ll get an extra bonus from S.P.A.R.T.A. Simply email us your receipt and we’ll send you a copy of our own ebook: 17 Advanced High Intensity Training Techniques

So even if you’ve been training for years, these techniques can re-ignite your progress and in a visible noticeable way in your body.

We’re really excited this product is finally out there, we hope you are too. And remember, it’s only $39! AND, if you’re not happy with it in any way, there is a 60 Day money back guarantee so there’s no risk.

Click Here! to get your copy now.

Be sure to check back or subscribe to S.P.A.R.T.A.’s business of personal training blog for more updates and personal trainer business tools and services.

ULTIMATE SPEED DEVELOPMENT

Do you know why most speed training programs don’t work?

1. They don’t address speed mechanics effectively. Either the coach doesn’t understand them, doesn’t know how to teach them, or simply doesn’t address them. This is absolutely critical when training for speed.

2. The coach/author doesn’t understand how to optimally manipulate rest and intensity to maximize your results. This program uses Jim Kielbaso’s Intensity Manipulation Method to ensure that you perform the proper amount of high intensity work without overtraining. This method alone will make the difference and improve speed in just six weeks.

3. The coach/author doesn’t really train athletes. That’s right, many online programs are written by internet marketers who don’t really work with athletes to develop, refine and test the techniques and programs they sell.

Not here.

When it comes to speed training, Jim Kielbaso literally wrote the book. His book Speed & Agility Revolution was the first to break down the mechanics involved in sprinting, acceleration and agility movements into easy-to-understand terms that athletes could apply.

Jim’s speed development program is now only $39!! It’s down from $99, but only for a LIMITED TIME

Imagine this:
Being two steps faster on every play next season.
Jumping higher than you ever have.
Cutting so quickly you out-maneuver your opponents with ease.
Being in such great shape that you dominate through an entire game.

Most speed training programs use time-wasting drills, progress at the wrong rate, don’t teach you HOW to run faster (mechanics) and use strength training concepts from the 1800′s.

This program gives you detailed protocols that take you step by step through every workout. Using the Intensity Manipulation Method, the exercises, number of reps and rest periods have been carefully developed through years of experience so all of your speed workouts will produce results. Everything in the program has been scientifically proven and the real-world results are undeniable.

Be sure to check out the 5 cool bonuses that alone are worth far more than $39!

Click Here! to get your copy of Ultimate Speed Development for not $99, but ONLY $39!

Be sure to check back or subscribe to S.P.A.R.T.A.’s business of personal training blog for more updates and personal trainer business tools and services.

Everyone should be aware of the research that is out there, both past and present pertaining to your prescribed methods. At S.P.A.R.T.A., we come from an academic background and are research proponents and as a result, our methods are evidence based. We have a strong direction and philosophy and don’t get caught up in the fleeting fad like trends saving us time and money. Check out the case Dave makes for his methods below and see if you can’t do the same in your business. It may help your sales, streamline your business, save you time, money, and risk.

What the Literature Says About
High Intensity Training
by Dave Durell

Introduction

The term strength training refers to a comprehensive program of exercise designed to improve the ability to produce muscular force and increase resistance to injury. Any system of such training which produces an objectively measurable increase in muscular strength can be considered productive. Beyond productivity, there are two additional factors which have been thoroughly investigated in the literature; these factors are safety and efficiency. Assuming two programs were equally productive in terms of increasing strength, logic dictates the program which was safer and more time efficient would be the superior selection. In this article, what the literature says about productivity, efficiency and safety in strength training programs will be reviewed.

Productivity

Strength training has been shown to be an effective way of producing increases in muscular strength and size and decreasing body fat (Carpinelli and Otto 1998; Fleck and Kraemer 1997). Fleck and Kraemer (1997) reported that increases in lean body mass with concurrent decreases in body fat were shown in studies ranging from 6 to 24 weeks in duration (p. 155-156). These studies represented a wide variety of training protocols. Fleck and Kraemer concluded that “Because of the variation in the numbers of sets, repetitions, exercises and relatively small body composition changes, it is impossible to reach concrete conclusions concerning which program is optimal for decreasing percent fat and increasing lean body mass” (p. 154). Zatsiorsky (1995) also reported that a variety of methods are effective for increasing muscular strength.

It is universally accepted among experts in the field that a high degree of intensity of effort during strength training is required to generate increases in muscular strength (Durell 1999). Successful weight training programs are characterized by the inclusion of maximal voluntary muscular contractions at some point in the program (Fleck and Kraemer 1988). Utilizing a high level of intensity will overload a high percentage of muscle fibers; such an overload is paramount to increasing muscular strength (Kelso 1999). Carpinelli (1999) adds that recruitment of muscle fibers is primarily dependent on the intensity of exercise, not how much exercise is performed. This raises the question of how much – or more accurately, how little – exercise is required to produce results from a strength training program.

Efficiency

Many studies presented in the literature compared the performance of different amounts of sets of strength training exercises to determine the effectiveness of each method. A frequently cited study by Berger (1962) compared one set, two set, and three set programs using the bench press exercise with various repetition schemes. Berger concluded that three sets of six repetitions produced the best strength gains. However, subsequent studies failed to replicate these results, including a follow-up study by Berger himself (1963).

A comprehensive review by Carpinelli and Otto (1998) examined all the studies (a total of 35) which have been published, including abstracts, that reported the results of training with single or multiple sets. They concluded:
The opinion that multiple-set protocols are better than a single set of an exercise is not supported by the consensus of scientific evidence; 33 out of 35 of the comparative reports included in this review show no significant difference in strength increase between individuals performing single-set and those performing multiple-set (up to 15 sets) exercise protocols. (p. 82)
Carpinelli and Otto further conclude “There is no evidence to suggest that the response to single or multiple sets in trained athletes would differ from that in untrained individuals” (p. 82).

Other researchers have reached similar conclusions regarding the efficiency and practicality of low-volume training protocols. Starkey et al. (1994) compared strength and muscle thickness changes over 14 weeks of training using 1 set or 3 set programs. Both groups increased strength and muscle thickness with no significance between groups. The authors concluded that a 1 set training protocol was as effective as three sets and “represents a more efficient use of training time” (p. S116). Terbizan and Bartels (1984) compared the effects of 1 set versus 3 sets and high repetitions (10-15) versus low repetitions (6-9). All groups significantly increased strength with no difference between different protocols. The authors stated:
This information may be of interest to coaches determining strength training programs for their athletes, in that the same gains in strength may be accomplished in less time using 1 set vs. 3 set training and by lifting significantly less weight. (p. 267)
Assuming a strength training program has been instituted which produces increases in strength and is time-efficient, safety becomes the primary consideration.

Safety

Strength training, like any physically demanding activity, contains an element of risk of injury. The literature confirms that safety during strength training can be improved by manipulating certain variables such as exercise performance, exercise selection, equipment selection and proper supervision.

One controversial safety issue presented in the literature was the use of Olympic lifts and/or ballistic exercises in athletic strength training programs. Research by Kulund, Dewey, Brubaker, and Roberts (1978) studied the training methods and techniques of two Olympic style weightlifters and interviewed 80 competitive Olympic style weightlifters about overuse problems and injuries. The 80 lifters reported 111 injuries related to weightlifting. The shoulder and knee were the most common areas injured (p. 112). The most common duration of impairment was 2 weeks and 2 months (p.113). One of the two lifters studied fractured a rib in competition during the clean and jerk lift (p. 114). The authors concluded that most Olympic weightlifting injuries are caused by inflexibility and improper technique (p. 111).

The lumbar (lower) spine is another area which is highly susceptible to weight lifting injuries. Alexander (1985) pointed out:
This part of the body is susceptible to injury due to the large forces which must be supported, which include the body weight and any external weights, as well as the forces due to very high accelerations of the body parts. Since the lumbar spine is the only connecting column between the upper and lower parts of the body, all theforces must be transmitted via these structures. (p. 1)
Types of injuries reported to the lumbar spine included strains and sprains, disc injuries and spinal fractures(Alexander 1985). The most severe lumbar fracture injury reported was presented in a case report by Browne, Yost, and McCarron (1990). The authors described a lumbar ring apophyseal fracture which was incurred by a 16 year-old male after performing a ballistic exercise in physical education class. Only 11 cases of this particular injury had previously been reported. This 16 year-old male required 2 major back surgeries as a result of this injury. The authors concluded “Strict control of the amount of weight and types of exercises is essential” (p.535).

Other types of spinal fractures prevalent in those who perform Olympic lifts are spondylolysis, a defect of the pars interarticularis of one side of the vertebrae; and spondylolisthesis, a bilateral defect of the pars interarticularis often accompanied by a forward displacement of the vertebral body (Alexander 1985). Studies show the incidence of spondylolysis in Olympic lifters is much higher than in the general population (Jesse 1977). While referring to an article by Allman (1976), Jesse (1977) commented on the dangers of Olympic lifts and why they are included in athletic strength training programs:
Commenting on weight training programs, he claims that almost all injuries caused by exercise are the direct results of the sudden movement. Sudden lifts increase skill far more than strength, and the present confusion is probably because many strength coaches are former weight lifters themselves, he maintains. They pass on a style of training necessary for weight lifting, but neither necessary nor desirable in any other sport. (p. 65)

Other factors contributing to strength training injuries include lack of proper supervision and improper technique, which can cause both acute and chronic injuries (Reeves, Laskowski, and Smith 1998a, 1998b). Substituting machines for free weights, when feasible, can also be beneficial by increasing the stress on the target muscles, decreasing stress on the joints and increasing user confidence and safety (Friday 1999; Hay, Andrews, Vaughan, and Ueya 1983).

Summary

After reviewing the literature, some general conclusions can be drawn about strength training. First, it appears no one method of training has a monopoly on producing strength gains. In addition, most studies show single set protocols to be just as effective as multiple set protocols, with little or no significant difference between programs utilizing one to three sets per exercise. Decreased training volume can be beneficial to personal training clients, as this would leave more time available for business and leisure activities. Also, the use of Olympic lifts and/or ballistic exercises was shown to have a high potential for injury and questionable benefit to clients as compared to safer alternatives.

The rational trainer will be compelled to design the most productive, safest and most
efficient training program possible for his/her clients. Relinquishing tradition and personal bias and avoiding commercially motivated sources in favor of the scientific data found in the literature will assure such program design occurs.

References

Alexander, M. J. L. (1985). Biomechanical aspects of lumbar spine injuries in athletes: A review. Canadian Journal of Applied Sport Sciences, 10 (1), 1-20.
Allman, F. L., Jr. (1976). Prevention of sports injuries. Athletic Journal, 56, 74.
Berger, R. A. (1962). Effect of varied weight training programs on strength. Research Quarterly, 33 (2), 168-181.
Berger, R. A. (1963). Comparative effects of three weight training programs. Research Quarterly, 34 (3), 396-398.
Browne, T. D., MD, Yost, R. P., MD, & McCarron, R. F., MD (1990). Lumbar ring apophyseal fracture in an adolescent weight lifter. The American Journal of Sports Medicine, 18 (5), 533-535.
Brzycki, M. (1995). A practical approach to strength training. Indianapolis, IN: Masters Press.
Carpinelli, R. N. (1999). The multiple set myth. In M. Brzycki (Ed.), Maximize your training: Insights from leading strength and fitness professionals (pp. 81-95). Chicago: Masters Press.
Carpinelli, R. N., & Otto, R. M. (1998). Strength training: Single versus multiple sets. Sports Medicine, 26 (2), 73-84.
Durell, D. (1999). Effective strength training- understanding the intensity-duration relationship. Hard Training Newsletter, 6, 2-3.
Fleck, S. J., & Kraemer, W. J. (1988). Resistance training: Basic principles (part 1 of 4). Physician and Sports Medicine, 16 (3), 160-171.
Fleck, S. J., & Kraemer, W. J. (1997). Designing resistance training programs (2nd ed.). Champaign, IL: Human Kinetics.
Friday, J. (1999). Avoiding injuries to the low back. In M. Brzycki (Ed.), Maximize your training: Insights from leading strength and fitness professionals (pp. 231-244). Chicago: Masters Press.
Hay, J. G., Andrews, J. G., Vaughan, C. L., & Ueya, K (1983). Load, speed and equipment effects in strength training exercises. In H. Matsui & K. Kobayashi (Eds.), Biomechanics VIII-B (pp. 939-950). Champaign, IL: Human Kinetics.
Jesse, J. P. (1977). Olympic lifting movements endanger adolescents. Physician and Sports Medicine, 5 (9), 61-67.
Kelso, T. (1999). The basics of muscle contraction: Implications for strength training. In M. Brzycki (Ed.), Maximize your training: Insights from leading strength and fitness professionals (pp. 35-80). Chicago: Masters Press.
Komarek, A. R. (1996). Use of scientific data among high school strength and conditioning coaches. High Intensity Training Newsletter, 6 (1), 12-17.
Kulund, D. H., Dewey, J. B., Brubaker, C. E., & Roberts, J. (1978). Olympic weight-lifting injuries. Physician and Sports Medicine, 6 (11), 111-119.
Mannie, K. (1996). Ballistic weight training dangerous and unnecessary. Hard Training Newsletter, 1, 10-12.
Reeves, R. K., MD, Laskowski, E. R., MD, & Smith, J., MD (1998a). Weight training injuries, part one: Diagnosing and managing acute conditions. Physician and Sports Medicine, 26 (2), 67-83, 96.
Reeves, R. K., MD, Laskowski, E. R., MD, & Smith, J., MD (1998b). Weight training injuries part two: Diagnosing and managing chronic conditions. Physician and Sports Medicine, 26 (3), 54-63, 73.
Starkey, D. B., Welsch, M. A., Pollock, M. L., Graves, J. E., Brechue, W. F., & Ishida, Y. (1994). Equivalent improvement in strength following high intensity, low and high volume training. Medicine and Science in Sport and Exercise, 26 (5), S116.
Terbizan, D., & Bartels, R. L. (1984). The effect of set-repetition combinations on strength gains in females age 18-35. Medicine and Science in Sport and Exercise, 17, 267.
Zatsiorsky, V. M. (1995). Science and practice of strength training. Champaign, IL: Masters Press.

If you’d like to know more about Dave Durell and his book, High Intensity Muscle Building, Click Here!

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I’ve got a great book for you to check out. It’s written by my friend, Dave Durell, of High Intensity Nation from Orlando, Fla. Most of the people I see are looking for general fitness and fat loss, specifically. Our clientele is almost always a slight majority of women. But, this one is something special mostly for the guys. Not that women should be afraid of muscle, on the contrary, that should be your focus if you want to raise metabolism and improve shape. But, men, if you’d like to pack on some lean weight, raise your metabolism, and start to develop that upper body shape you’ve been looking for, this book will tell you the way to do it. Better yet, it tells you how to do it in a safe and very effective method using high intensity training principles specifically for BUILDING MUSCLE!

Click Here!

Dave knows what he is talking about too. He’s spent quite a bit of time with the industry’s leaders in bodybuilding and strength and conditioning.

Pro bodybuilding results in little time!

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Dave has personally spent time with and been trained by the man above, the late Mike Mentzer. Former pro bodybuilder in the early 80′s. Mike knew the secrets to getting lean and muscular without overtraining. When most bodybuilders were working out 6 hours a day and twice a day sometimes, Mike was working out twice a WEEK! He was maximally stimulating his muscles for growth and then allowing them to grow with the proper amount of rest.

Dave has also spent 10 years in all helping to build pro athletes to tip top shape as a strength and conditioning coach for pro football teams like the Tampa Bay Buccaneers, the Jacksonville Jaguars, and even at South East Missouri University. He knows what it takes to get lean and muscular and it’s in this book.

You’ll also get a couple other bonuses like I did. You get the simple nutrition guide to go with it as well as 2 downloadable MP3 files for the High Intensity Muscle Building Audio Program where he literally walks you through to your success. You’ll also get access to his High Intensity Training Video Vault. The first video is the secret to bigger biceps. Now, I know my anatomy being a Master Trainer, but Dave showed me something in this video that even I didn’t think of. It’s a simple technique, but extremely effective if you want to maximize your bicep’s muscular development. What guy doesn’t want to do that? I wish I had seen that video 10 years ago. I’ve never seen anybody else recommend this technique. There’s also an excellent technique if you’re having trouble making progress with dumbbells. Sometimes a 5 pound jump is too much, well what do you do? Dave shows you a simple technique that can make an intermediate step in this process without interrupting your muscle building progress.

Again, I can’t say enough about this book and all the extras, information, and tools that come with it. I fully endorse his methods and would jump at the chance to grab this book. And just like us, he has a GUARANTEE. If you’re not happy with it, there’s a 100% money back guarantee.

Click Here! to get your copy of this must have book if you’d like to start building that lean muscular frame or if you’re a trainer looking for a great technique to get your clients exceptional results.

Be sure to check back or subscribe to S.P.A.R.T.A.’s business of personal training blog for more updates and personal trainer business tools and services.

My favorite is the cerebral palsy guy who suddenly got really lean and muscular while at the same time increasing the size of his head by 3!

View the FAKE before and after pictures here.

Initially, it doesn’t “feel” like this method would be all that effective, but I realized I was focusing on the wrong workout effects.  I’ve done a lot of techniques and I’m crediting Static Contraction Training with most of the addition of about 20 lbs of muscle over the last several years.  Give it a serious try if you want to get strong as an ox and add a significant amount of muscle too.