Personal Trainers: How to Double Your Income as a Personal Trainer

And Give Yourself More Free Time Without Sacrificing Your Personal Training Revenue

I’ve been a trainer for a long time and there are certain things where the formula just has to be figured out and it will allow you to become extremely successful. That’s what we’ve done here and we’ve laid it out in this FREE report.

• Discover the single biggest mistake personal trainers make which is holding back their earning potential.

• Learn how to instantly increase your client capacity.

• Get the exact blueprint for how to make this conversion in your personal training business today!

This isn’t new. We’ve been using this system professionally for over 13 years and we’ve decided that it’s time to let it out there as more people will be open to it now more than ever.

Simply enter your name and email for instant access. Be sure to check your email and confirm by clicking the link in the confirmation email in order to obtain your report. Sit down and give it a read! Don’t save it and never get to it. It could be the biggest favor to your income you ever did.

It’s good practice to sit down with the employee initially and periodically in the future to review the points laid out in this document.  Feel free to take our sample here below and customize it for your business and staff.

S.P.A.R.T.A. Position Contract and Responsibilities-Independent contractor

S.P.A.R.T.A. is a premium personal training company that operates in several Fitness First locations in the DC Metro area (Leesburg, Ashburn, Reston, Tysons), in client homes and offices and even online.

Position: Personal Trainer (High Intensity Training specialist)

Training with S.P.A.R.T.A. is essentially giving you the freedom to have your own business within our business.  We’d like to help you grow your clientele into a nice sized portfolio supplying you steady, comfortable income and potentially a career.  We are looking for a highly motivated self-starter with ability to juggle multiple clients.  You’ll be a leader, but still part of our team. You’ll be instructing 1 on 1 and small group (2-3 people) sessions in 30 minute blocks.  You’ll likely start part time and move to a full time position if you wish. You’ll be able to build your relationship with the clients right from the beginning starting as a prospect and moving to a qualified lead and finally, to a converted paying client.

Your pay is commission based on the number of sessions you perform in the pay period.  You can track all of your sessions in our online system and you will be compensated based on that number.

Benefits of working with S.P.A.R.T.A.

• Health Insurance accounts (HSA, etc.)
• Opportunity for retirement/financial planning with no-commission advisor (IRA, Investment planning, budgeting)
• Opportunity for further education in specialty certification and advanced education
• Instant credibility and reputation with reputable company
• Company support for marketing and lead generation
• Advanced technical education from Master Trainer
• Proven safe, effective, and efficient training system already in place
• Proven effective consultation process and sales system
• Take credit cards with our payment system
• Double your income with our training system
• Increase in pay based on performance annually

Responsibilities you’ll be accountable to include: 

• Perform a free consultation process and workout
• Present our program options to the client
• Set up client gym membership (if applicable)
• Take payment and notify admin when client begins and stops program
• Reading required educational materials and creating educational content for clients
• Commitment to providing PT service based on company philosophy
• Perform monthly assessments (circumference, body fat %, body wt.)
• And continue to promote yourself and the company for additional clients through low or no cost efforts
• Check in with your supervisor once per week with a phone call or in person
• Should you decide to leave the company, you’ll be expected to notify the company at least 2 weeks in advance and be responsible for training your replacement for your position.

You’ll be expected to work toward being the best you can possibly be at the tasks you’re accountable for.  S.P.A.R.T.A. will be out there hustling to promote you and our guaranteed method to generate prospects for you while you do what you love.  In return, treat those prospects well, show up for ALL appointments and on time, and give them a safe and effective exercise experience so they will continue to refer you more clients as one of the top trainers in the area.  This position reports to administration or owner.  Other responsibilities as assigned.

**I have read and understand the above job description and will fulfill the accountabilities to the best of my ability.

Trainer:  _________________________________.

Supervisor:

For more great business tools like this, visit our personal trainer store.

First of all, take a look at Vertex Fitness in Philadelphia, PA.

Dwayne Wimmer, Owner of Vertex

Dwayne Wimmer is the owner of Vertex and he’s done an amazing job creating a professional environment and quality business model.  It’s a one on one atmosphere and as you can see, the clients love it and there are many of them.  Dwayne performs between 80-90 one on one sessions himself per week.  I’d say that’s a success.

He says the single biggest thing contributing to their success is “No matter what challenges I face, I never give up on the focus of my passion, to help people (clients and trainers) understand a Safe, Efficient, Effective, Evidence Based Workout Program.”  Looks like we can expect big things from Vertex in the future.

Vertex semi-private training room

Next let’s take a look at Rock Solid Fitness in Clearwater, FL.  Owners, Patty and Dave Durell, have developed quite an operation down in the sunshine state.  In addition to one on one personal training sessions, they also offer monthly free seminars, a corporate fitness option, and do simple things to reward and connect with their clients like having a client of the month award.  That is one of simplest and easiest things you can do (free I might add) that can deliver big dividends to you in the form of good will and future referrals.

Rock Solid's Studio

Patty told me just the other day that they were growing exceptionally fast.  Almost too fast.  They’re adding quality team members to share the load and build clienteles of their own.  Patty has a great start to a professional corporate culture.

The Rock Solid Staff at Work

And finally, Discover Strength in Minnesota.  Owned by Luke Carlson who is getting ready to open up his second and bigger location.

Discover Strength's Lobby

Luke gave us one of the best personal training business presentations I’ve seen at his conference in MN 2 weeks ago.  Clearly, he is implementing his strategies and it is paying off.  With a sizeable staff and every single one of them as polished and professional as they could be.  They even remembered the names of some conference attendees they had met, but hadn’t seen since the year prior.  That speaks volumes about their dedication to service and being focused on delivering a quality product.

This is the epitome of the kind of corporate culture you’d want to create in your personal training business.  Many large companies struggle to achieve this.  While talking with Dwayne at the conference, he mentioned to me that when Discover Strength has weekly staff meetings, they always work on hand shakes.  Think about that.  Taking time to practice something so seemingly trivial, but it’s not.  It’s an attention to quality in every last detail of your operation.  A bunch of little things like that can add up to a lot in terms of how the public perceives you and how it sets you apart from the competition.

Discover Strength's Staff

That’s key.  If these places are to grow to be extremely successful, they will require a professional and reliable staff.  Sadly, that is one of the hardest parts and sometimes the one thing holding us back or holding us down.  I think many of us in my network have learned something from Discover Strength’s model.

But, what’s common among all of us is we like to implement as many systems as possible to be able to repeat that success and perpetuate the positive culture throughout our organizations.  Things like having:

• A set application and interview process
• A clear job description
• An employee offer letter outlining benefits and pay
• A clear agreement with the prospective trainer
• A set internship/apprenticeship process
• An employee handbook outlining company policies, etc.
• And an employee exit interview when interns or employees have to move on

Many of those systems you can grab from our personal trainer store by clicking the links above and instantly implement them in your business.  But, the bottom line is to learn from other organizations that have what you want.  Or maybe you didn’t know organizations like this existed and it’s a good model to try to replicate.  In any case, taking any of these steps is a step in the right direction to raising your level of professionalism, getting the world to take you seriously, and standing out from the crowd.

Take 5 minutes and read the quick article from Entrepreneur Magazine below.

Branding 101: Five Tips for Solopreneurs | Entrepreneur.com.

And speaking of branding.  How would you like to have all of your  materials made for you.  Well, we’ve done that.  Check out our materials in our Personal Trainer Store.  Simply remove our name and logo and insert your own and you’ve got your own brand instantly.

All of the standard policies are in there.  It should be simple for you to grab a copy of this, and remove our name and logo and insert your own.  It’s 100% customizable with your own info.  Policies include:

Once again, it can take a very long time to compile this information for your business when you have better things you’d like to be doing.  Save yourself a LOT of time and effort and pick up our copy to customize for your business.  I’m making our intellectual property available so your life can be easier.  It takes a lot to run a business and it’s almost more than any one person can do alone while still delivering a good service.  You don’t want to let things like this slide.

So pick up a copy now to download and save for your personal training business.  While you’re at it, combine it with our other personal trainer employee and contractor forms to have a complete system ready to go.

• You’re the one on the treadmill, out of breath AND stamina between managing clients, paperwork, state compliance?
• You’re paying more taxes and taking home less pay?
  
• You’re not MAKING MONEY but you’re so busy, you ask yourself where does the time go?
• You are stuck in a plateau; a predictable week that resembles groundhog day?

Wouldn’t it be nice to have a team, to have some support and to make some money?

You can accomplish this in 2 hours with an initial investment of $50.00

REGISTER HERE

If you missed the “Breakthrough Your Fitness Business Plateau” call earlier this month (available for purchase here) then you may have not heard about a new program designed to help you build up the resistance and interval training you need to sustain and grow your business.

On Tuesday November 29th, 2011  from 12-2 pm join Chris Lutz, Christy Dombrowski and Jaclyn Mullen in our follow up afternoon workshop: “Breakthrough Your Fitness Business Plateau” where there will be in person networking, peer support, a mastermind pairing as well as four, twenty minute workshops on: Establishing an online presence, Increasing Revenue, Local Marketing and Client Development/Relations. This is the second part of our program, there will be many more to come in future weeks.

Chris Lutz, Owner and Master Trainer, S.P.A.R.T.A

Chris Lutz is the owner and founder of S.P.A.R.T.A. He has a degree from George Mason University in Exercise Science and is in his 11th year of professional instruction as a certified personal trainer. Teaching, reading and writing about proper exercise methodology are his biggest passions. Chris and his team can properly teach you how to train your clients to obtain a full body workout in 30 minutes, 2-3 times per week using a safe, effective and efficient method.

Christy Dombrowski, Owner and Master Trainer, Foxy Body Fitness

Learn how the Owner and Master trainer at Foxy Body Fitness levearged a $5.00 ad that yielded her mega results and grew her clientele! Christy Dombrowski is a fitness and educational extraordinaire; she is a certified K-12 Health and Physical Education Teacher from the University of Virginia, has her Bachelors of Exercise Science from George Mason and maintains specialized certifications in Pilates/Yoga Fusion, Spinning, Pilates Reformer, Group Fitness and Kickboxing.

Jaclyn Mullen, Entrepreneur/Creative Marketer, Jaclyn Mullen Media

Jaclyn Mullen is a Los Angeles based entreprenuer who specializes in marketing and branding, especially social media. If you’ve ever wondered how to talk Twitter, Jaclyn can help you! Aside from that, you need to know who your ideal clients are, what social platforms they are on and how to brand yourself. Jaclyn’s expert advice has been utilized by several clients and brands in the entertainment, beauty, fitness, consumer package goods and legal industries.

Event starts at Noon and ends at 2:00 pm.  Attend in person or virtually online.

So you see, $50.00 gets you:

• This in person workshop
• Advice from the three experts featured above
• One free, hour long group mastermind follow up call with the participants from the days activities
• Matching with a peer partner who attends the workshop that day for moral support
• Networking with other fitness professionals in the DC Metropolitan area
• A discount price on our program coming out mid December.

WE WANT YOU TO GET OFF THE STAGNANT TREADMILL IN 2011 and GET ON THE CASH FLOW TREADMILL IN 2012!

Sign up now, there is limited in person availability. $50.00 will save YOUR seat.  You can attend in person or virtually online.

 REGISTER HERE

We look forward to seeing you on Tuesday November 29th, 2011. Program begins promptly at 12:00 noon. Got questions? chrislutz@spartatraining.com

If you haven’t heard of it, Linked In is a professional networking site.  It’s more than just an online rolodex or resume which is what most people think it is.  There are many other uses and applications you can use to network and attract more potential clients. Take a look at what I’ve done with my profile as an example of all you can do.  I have:

• My Twitter account linked to my Linked In status.
• Virtually my entire resume including specialties.
• Over 800+ connections.
• My websites and blogs listed.
• I have almost 30 recommendations. I use it to easily ask for testimonials and then you can use them anywhere. Plus they are displayed on my profile.
• I’m a member of about 50 discussion groups 3 of which I created. You can participate in those and network with your peers and other business leaders quite easily.
• I have this blog fed right into my profile page so when I post it shows up there automatically.
• And I used Google Docs to display a MS powerpoint sales presentation that anyone can view.

It leaves the possibility for me through my network to potentially contact as many as 8 million people.

I’ve used my profile or all of the things listed in the article.  And there are many other things you can do and it’s all free.  If you wanted to get in contact with another business leader in a big company, but don’t want to get stopped at the door, you could probably do it through your network on Linked In using the “get introduced” function.  By the way, if you’re not connected to me, log in and go ahead and connect.  If you need my email to connect, it’s info@spartatraining.com.

Read the article here and start to get more leads for your personal training business.  If you don’t necessarily like going to networking events in person, this can offer you a decent alternative.

In addition to using great free tools like this, be sure to check back or subscribe to S.P.A.R.T.A.’s business of personal training blog for more updates and personal trainer business tools and services.

My clients love the taste and simplicity. It takes away all the guess work,
time and hassle of shopping and cooking and it provides perfectly
balanced nutritional meals portioned perfectly. Even better…trainers
(you and I) make money when our clients buy the meal program.
Also, we can make money when we sign up our fellow trainers and their
total sales hit certain benchmarks. We make between $60 and $80 for
every 28 day meal program your client purchases and you make $1,200
every time your team sales hit $15,000.

They offer 3 different meal plans between $299 and $389 plus Fedex
shipping. They provide excellent customer support for us. You can
signup for free (yes…100% free for trainers to join, NO catches).

Sign up for free HERE through their affiliate site.

If you’d like to take some of the nutritional burden off of yourself, but still have a revenue source in the process, this is the way to go.

You can sign up for free HERE through their affiliate site, Personal Trainer Food.

A “NEW” Revised Edition of the Original Book that Rocked the Internet in 2010. The New “Diet, Exercise & Weight-loss Bullsh*t – Exposed!” now includes the Absolute Best Collection of No-Nonsense Diet, Exercise, & Weight-loss FACTS – Ever! This book can be the “Blueprint” to your own exercise and eating success. Whether you’re struggling to lose a few pounds, or a bonafide Gym-Rat looking to accelerate muscle-growth. You will find your answers here. The Truth About “Calories”, “Carbs”, “Fat-loss”, “Weight-Training”, “Metabolism”, “Belly-Fat” “Genetics”, “Cardio” ,“Building Muscle”, “Cellulite”, “Supplements”, “Eating”, “All types of Exercise”, and so much more. Today alone, millions of people will decide to change the way their body looks. Unfortunately, that’s about as close as many will get to actually doing it. Why? Because too often, the dumb things people believe, the stupid things people do, and the crap people buy makes it nearly impossible. NEW DIET BOOKS? Every few months a new book hits the news-stands claiming to have the magic solution to weight-loss. One-hundred-thousand different books have made it to book-store shelves in the past 10 years. Haven’t we all learned our lesson? Apparently not. TV INFOMERCIALS? They make billions selling lies, scams, and bogus products. Don’t be fooled by the high-energy “rich” TV Fitness Trainer. Notice the fine-print on the bottom of your TV screen. It usually says “These results are not typical”. Trust me, they’re not. DIET SUPPLEMENTS? A complete rip-off. We mistakenly believe the paid testimonials and sexy claims that promise us we can shed pounds like magic, or build huge rock-hard muscles in only a few weeks. Duh! FRIENDS & CO-WORKERS? You’ll hear some of the dumbest advice ever from other-wise intelligent people. The only problem is that when it comes to accurate exercise and eating advice…they simply don’t know what the hell they’re talking about. Often, it’s not their fault, they’re just repeating the same dumb nonsense they’ve heard – and believe – from others.

About Franny

Franny Goodrich is the author of three published books on the topics of diet, exercise and weight-loss. Edgy and often controversial, Goodrich makes no apology for anyone’s ruffled feathers, or a few raised eyebrows, especially within the billion-dollar weight-loss Industry. He continues to be an aggressive consumer advocate against frauds and scams. Goodrich’s first book, appropriately titled; “Diet, Exercise, & Weight-loss Bullsh*t -Exposed!”, is a humorous, yet informative expose’ on the myths, lies, and scams within the Industry. It became an instant and huge internet hit. A New Edition was released in 2011. Goodrich’s second and third book; “Kiss The Fat Goodbye – Uncensored”, and “What Works, What Doesn’t, & Why”, respectively, are both largely collections of excerpts from his popular web-pages, advice blogs, magazine articles, and personal interviews. Goodrich, an Exercise Science Buff, is a former National-level Track and Field Athlete and Natural-Bodybuilding Competitor. He has been a successful Certified Personal Trainer (ACE). Goodrich has nearly 30-years teaching-experience in the fields of Fitness and Athletics. In 1990 Goodrich created and owned the North Carolina-based Health Club Chain “World Famous Big Ape Gym”. In 2008 he formed the Exercise and Weight-loss Consumer Advocate Group; “Body Coaches of America”. Currently a freelance author and writer Goodrich’s latest project is the development of an on-site workshop based on topics discussed in his books.

Be sure to check back or subscribe to S.P.A.R.T.A.’s business of personal training blog for more updates and personal trainer business tools and services.

It’s already going to be hard for us just because of the nature of what we are doing.  We need to do everything we can to raise that standard and attract the right customers and employees.

Take it seriously, make your clients, prospects, and employees take it seriously too.  Stand up and project a professional image.  Build your brand.  Look nice. Look like you really know what you are doing compared to the unprofessional people out there.  Don’t settle for the same old crap from clients and employees.

Here are a few business tools that can help you do that.

Chris Lutz- Master Trainer

Personal Trainer Business Tools and Forms