Starting a fitness business should be no different than starting any other business. Many people get into it because they enjoy fitness and working out, themselves. That may or may not be a good reason. But, that’s something you’ll have to explore for yourself. Consider that because it is something you enjoy, that doesn’t mean that it will translate well into the coaching skills you’ll need to convey concepts and deliver programs to other people. Obviously, it helps if you’re passionate about the subject. So even if you don’t have those skills yet, if you have a burning desire to learn and immerse yourself in it, you can acquire them.
Before you start, it is always good to ask yourself or really assess yourself for readiness to actually begin in this field. I always like this list of questions from Harvey Mackay. It’s sort of an entrepreneur test.
Additionally, there are some industry specific things that you will want to ask yourself too.
- Are you ok with irregular income especially in the beginning?
- Is this something you want to do part time or move to full time?
- Are you ok with working odd hours?
- Do you feel like you have the energy to bring your A game for every client’s session?
- Are you ok with not being able to generate income if you are unable to work (sickness, vacation, injury)?
- Are you ok with managing the business side of things in addition to building your technical skills?
- Are you ok with dealing with difficult or demanding problems clients may have?
It’s quite a challenge to navigate all of that. Some of us may never be ready to handle all of it. Some people are. I’ll be honest, most people I work with never make much of getting into the field. Probably 1% or less. Most times, it’s because their skills are lop sided one way or another. Maybe they are great at delivering programs, but don’t want to market to find new leads or new clients. Maybe they get new leads and clients all the time, but don’t have a good ability to retain them with their technical skills and good relationship skills.
If you are ok with all of that and have a high tolerance for such things, you may be a good candidate for starting a fitness business. The next hurdle to overcome is people tend to wait for the right time. No time is perfect. Wasted time is the biggest cost you could ever incur. You should absolutely be organized and have a solid plan, but don’t let fear or the unknown paralyze you either.