Since most of us as personal trainers don’t like the act of selling very much, wouldn’t it be nice to automate parts of the sales process we don’t like doing? You can take some of the leg work out of the process and only deal directly with people who are good candidates when they come in to see you. In that moment, you can be confident that you don’t have to put on some show or use an arsenal of combative sales tricks to try to close the person. You can be calm and comfortable know that they are likely a good client and there’s a better chance than not that they will end up signing up.
In our experience, most trainers look at people as either a client or not. And that’s really missing the boat when it comes to the sales process. If you use any kind of consultation process, there is likely 10 stages to your sales pipeline. There is a lot that you have to manage between a group of random suspects in your local population and an actual paying client giving your repeat business and referring others. Getting any given person from one stage to the other requires about 8 other stages in between. If you don’t know that or if you aren’t managing your sales pipeline that way, you’re likely leaving money on the table and losing leads that you worked hard to get. Luckily, with the right tools, you can automate a lot of that process. So if you don’t like it, or forget to do things like follow ups, automation tools will take care of that for you. Probably better than you or another person can because it will be on time and mistake free. http://bit.ly/2wJuJdj
Lead generation and sales are the hardest things for all of us in the fitness business. Take a look at this article from our friends and Infusionsoft on 3 lead generation strategies personal trainers can automate. http://bit.ly/2x1rVb1
Taxes, payroll, bookkeeping and accounting. These are definitely a few things that stop people from starting businesses and becoming entrepreneurs. It’s just too difficult and too much to think about. And, if you’re boostrapping, it can be really hard to hire someone to do it. But, this might be one of the best inventions for entrepreneurs ever. And it’s cost effective too.
GoDaddy has an automatic bookkeeping service. If you’ve ever used Mint.com for your personal finances, it works in exactly the same way. Here’s what you do. You simply integrate it with your online business banking and connect your other accounts like Paypal or anywhere else that money might flow in and out of your business.
It will sync easily and you can get an accurate financial picture of what’s going on in your business at any time. It will sync and categorize your expenses. It’s as easy as looking at your online banking screen. You can:
Automatically record and categorize sales and expenses
Create and send invoices
Run P&L (profit and loss) reports at any time
Simplify your taxes
Some people are running businesses and not keeping track of any financial transactions. They have no way of knowing where their money is going or what is working. Hopefully, you’re not one of those people. But, even if you are, now there’s no excuse.
I like that it is automated. It’s essentially a robot. It doesn’t forget. It will work 24/7. And is always there when you need it. It’s a LOT of control back in your hands, while saving you time, for only a few dollars a month. It’s pretty hard to beat. I have it working in 2 businesses even with people on staff in these financial roles. If you have been going without recording financial transactions, just do it now. You can set it up in minutes and know the health of your business finances almost instantly. This is easily one of the most useful tools and resources I’ve ever come across for entrepreneurs. Seriously, top 3. It’s a no brainer.
Take a look at the comparison chart below. This isn’t just another form of quickbooks. It’s automatic. It’s done for you. Once you set up the appropriate categories for your income and expenses, it will learn going forward when those transactions occur to categorize them correctly. It will produce a profit and loss (P&L) report for you immediately at any time. No data entry required.