A “NEW” Revised Edition of the Original Book that Rocked the Internet in 2010. The New “Diet, Exercise & Weight-loss Bullsh*t – Exposed!” now includes the Absolute Best Collection of No-Nonsense Diet, Exercise, & Weight-loss FACTS – Ever! This book can be the “Blueprint” to your own exercise and eating success. Whether you’re struggling to lose a few pounds, or a bonafide Gym-Rat looking to accelerate muscle-growth. You will find your answers here. The Truth About “Calories”, “Carbs”, “Fat-loss”, “Weight-Training”, “Metabolism”, “Belly-Fat” “Genetics”, “Cardio” ,“Building Muscle”, “Cellulite”, “Supplements”, “Eating”, “All types of Exercise”, and so much more. Today alone, millions of people will decide to change the way their body looks. Unfortunately, that’s about as close as many will get to actually doing it. Why? Because too often, the dumb things people believe, the stupid things people do, and the crap people buy makes it nearly impossible. NEW DIET BOOKS? Every few months a new book hits the news-stands claiming to have the magic solution to weight-loss. One-hundred-thousand different books have made it to book-store shelves in the past 10 years. Haven’t we all learned our lesson? Apparently not. TV INFOMERCIALS? They make billions selling lies, scams, and bogus products. Don’t be fooled by the high-energy “rich” TV Fitness Trainer. Notice the fine-print on the bottom of your TV screen. It usually says “These results are not typical”. Trust me, they’re not. DIET SUPPLEMENTS? A complete rip-off. We mistakenly believe the paid testimonials and sexy claims that promise us we can shed pounds like magic, or build huge rock-hard muscles in only a few weeks. Duh! FRIENDS & CO-WORKERS? You’ll hear some of the dumbest advice ever from other-wise intelligent people. The only problem is that when it comes to accurate exercise and eating advice…they simply don’t know what the hell they’re talking about. Often, it’s not their fault, they’re just repeating the same dumb nonsense they’ve heard – and believe – from others.

About Franny

Franny Goodrich is the author of three published books on the topics of diet, exercise and weight-loss. Edgy and often controversial, Goodrich makes no apology for anyone’s ruffled feathers, or a few raised eyebrows, especially within the billion-dollar weight-loss Industry. He continues to be an aggressive consumer advocate against frauds and scams. Goodrich’s first book, appropriately titled; “Diet, Exercise, & Weight-loss Bullsh*t -Exposed!”, is a humorous, yet informative expose’ on the myths, lies, and scams within the Industry. It became an instant and huge internet hit. A New Edition was released in 2011. Goodrich’s second and third book; “Kiss The Fat Goodbye – Uncensored”, and “What Works, What Doesn’t, & Why”, respectively, are both largely collections of excerpts from his popular web-pages, advice blogs, magazine articles, and personal interviews. Goodrich, an Exercise Science Buff, is a former National-level Track and Field Athlete and Natural-Bodybuilding Competitor. He has been a successful Certified Personal Trainer (ACE). Goodrich has nearly 30-years teaching-experience in the fields of Fitness and Athletics. In 1990 Goodrich created and owned the North Carolina-based Health Club Chain “World Famous Big Ape Gym”. In 2008 he formed the Exercise and Weight-loss Consumer Advocate Group; “Body Coaches of America”. Currently a freelance author and writer Goodrich’s latest project is the development of an on-site workshop based on topics discussed in his books.

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Send Your First Email Newsletter Today – AWeber Communications

Updated tips from AWeber Communications newsletter and autoresponder service.

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Whether you are a high intensity training fitness enthusiast or a professional personal trainer in the field, Master Trainer, Chris Lutz, has the answer for you to help perfect your training experience. A little knowledge goes a long way.

Are you having trouble making progress? Don’t know how to organize a routine? Don’t know how to figure out appropriate resistances to use? Equipment problems? Don’t know how to work with or around an injury? Specific problems with your clients that you train?

Whatever your problem, more than likely the answer is within reach and can be solved relatively quickly and you can get back to productive training.

Master Trainer, Chris Lutz, has been thoroughly involved specifically in HIT for well over a decade professionally being certified when he was only 19 years old and obtaining a college degree in exercise science. He’s been using HIT principles since the age of 14. Through constant academic study, good further technical training from some of the best minds in the industry, several years of management of other HIT facilities, and owning a HIT company currently, put him at Master Trainer status. He has seen and worked through just about every issue relating to safe and effective training.

Testimonials:

“Chris Lutz has been our personal trainer for 4 years, and in our opinion, you will not find a better trainer with a better program. We’re both turning 45 years old this summer, and are thankful to say that we’re in the best shape of our lives due to our regimen with S.P.A.R.T.A.. Every week for 4 years we’ve done a high intensity workout for 30 minutes a session, that’s it. We both have gained strength/muscle mass, and also have lost a significant amount of fat by maximizing our efforts during training sessions and minimizing unhealthy food choices. If you’re looking for a personal trainer who can guide you to your personal best, please give S.P.A.R.T.A. a call.”

June 2, 2008
Tina and Marcus Pluntke

“I am so excited to have found Chris Lutz and S.P.A.R.T.A.! I have worked with other trainers in the past—have spent a lot of money—and have gotten minimal results. In just 2 months at S.P.A.R.T.A. and the program they employ, I am down in weight, up in muscle tone, and thrilled with the results. You know it’s working when others notice a difference in you, too—and that’s just further proof that the knowledge and expertise is what separates them from others in the personal training profession. If you want great results in a short amount of time, look to Chris and his S.P.A.R.T.A. team. You will NOT be disappointed.”

July 22, 2008
Top qualities: Great Results, Expert, High Integrity
Kristine Condie – business owner and busy mom.
training with S.P.A.R.T.A. since 2008, and hired S.P.A.R.T.A. more than once

“I have worked with S.P.A.R.T.A. for over 2 years on conditioning and weight training. They have helped me get stronger, lose weight and stay focused. I highly recommend them to anyone wanting to get in to shape. The president is a great person and really cares about his clients and his work!”

July 7, 2008
Top qualities: Great Results, Expert, High Integrity
David B. Smith – training with S.P.A.R.T.A. since 2007, and hired S.P.A.R.T.A. more than once

“If you ever want to truly make a lifestyle change, have proven weight control results, or tone up S.P.A.R.T.A.’s system truly works! Their personal training regime is doable for anyone at any age. They make the process so simple and so attainable. It’s easy to lose weight and get fit with the schedule. Chris Lutz’s knowledge of anatomy and it’s relation to fitness, and health is extraordinary. He not only gives you a plan, but the why behind it. He is very low pressure with measurable results. I highly recommend S.P.A.R.T.A.. They will change your life!”

April 15, 2008
Top qualities: Personable, Expert, High Integrity
Sharon Inetas – training with S.P.A.R.T.A. since 2008

“I hired Chris Lutz to help me correct 9 years of weight gain and muscle loss due to an out of control thyroid. In the last year I have lost 50 pounds and gained muscle thanks to Chris’ ability to provide a personal training regime that works for me. S.P.A.R.T.A. understands the body and illnesses and worked with me to overcome the obstacles for my specific condition. You have nothing to lose by visiting them for a consultation to see if they can improve your health and fitness level. I guarantee you will be pleased by the results if you follow the program….and who can’t do two thirty minute workouts each week?”

July 6, 2008
Top qualities: Great Results, Expert, Creative
Indra Books – busy business professional combating a medical condition.
training with S.P.A.R.T.A. since 2007

“Chris Lutz is a true expert in his field and is not afraid to shoot down myths about exercise. The workouts he puts his clients through are TOUGH, and they get the job done in a small amount of time. Regardless of your level of exercise expertise, S.P.A.R.T.A. is the perfect solution.”

July 7, 2008
Top qualities: Personable, Expert, High Integrity
Butch Porter – training with S.P.A.R.T.A. since 2007

As you can see people have had a positive and productive experience working with Master Trainer, Chris Lutz. If you’d like to get the same kind of result producing advice, then simply click add to cart below and grab your 1 hour block. You’ll receive an email to schedule your phone call with the Master Trainer withing 24 hours.

Need a new workout? Need a new meal plan? Need personal training business advice? That will all be included should you need it.

We have a limited number of time slots so make sure to grab your’s now. This service is not available all the time because he does not work 1 on 1 with new clients any more. Phone consultations are only open for a limited time frame so set one up now by clicking below. As soon as you’re registered, you’ll receive an email to schedule your call within 24 hours.

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Currently, there is no traditional HIT specialization certification on the market. If you didn’t know, we’ve created a HIT specialization certification. Of course, as you know from being on this list, it is also focused on helping you create a successful business entity not just education in a particular method. It is different in that it now comes with 2 extra free bonus items:

A personal trainer marketing plan template.

And a personal trainer business plan template.

Many of you have been waiting for this for a long time. Well, it’s here. The entire thing can be done virtually, but will thoroughly test your knowledge and, more importantly, instructional competence. You can save on travel costs, but should you choose to do it in person and live or would like to travel, we have several Master Trainers that would be glad to assist you in Las Vegas, Central and Gulf coast Florida, and Ontario, Canada.

Would you like to be a high intensity training specialist and implement the work of Arthur Jones, Ellington Darden, etc.? Sign up and get started today by clicking on the add to cart button below to go to our store to find out more.

Here is a sample practical video.

If you have any questions, you can leave us a comment in the section below or send an email to info@spartatraining.com

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Everyone should be aware of the research that is out there, both past and present pertaining to your prescribed methods. At S.P.A.R.T.A., we come from an academic background and are research proponents and as a result, our methods are evidence based. We have a strong direction and philosophy and don’t get caught up in the fleeting fad like trends saving us time and money. Check out the case Dave makes for his methods below and see if you can’t do the same in your business. It may help your sales, streamline your business, save you time, money, and risk.

What the Literature Says About
High Intensity Training
by Dave Durell

Introduction

The term strength training refers to a comprehensive program of exercise designed to improve the ability to produce muscular force and increase resistance to injury. Any system of such training which produces an objectively measurable increase in muscular strength can be considered productive. Beyond productivity, there are two additional factors which have been thoroughly investigated in the literature; these factors are safety and efficiency. Assuming two programs were equally productive in terms of increasing strength, logic dictates the program which was safer and more time efficient would be the superior selection. In this article, what the literature says about productivity, efficiency and safety in strength training programs will be reviewed.

Productivity

Strength training has been shown to be an effective way of producing increases in muscular strength and size and decreasing body fat (Carpinelli and Otto 1998; Fleck and Kraemer 1997). Fleck and Kraemer (1997) reported that increases in lean body mass with concurrent decreases in body fat were shown in studies ranging from 6 to 24 weeks in duration (p. 155-156). These studies represented a wide variety of training protocols. Fleck and Kraemer concluded that “Because of the variation in the numbers of sets, repetitions, exercises and relatively small body composition changes, it is impossible to reach concrete conclusions concerning which program is optimal for decreasing percent fat and increasing lean body mass” (p. 154). Zatsiorsky (1995) also reported that a variety of methods are effective for increasing muscular strength.

It is universally accepted among experts in the field that a high degree of intensity of effort during strength training is required to generate increases in muscular strength (Durell 1999). Successful weight training programs are characterized by the inclusion of maximal voluntary muscular contractions at some point in the program (Fleck and Kraemer 1988). Utilizing a high level of intensity will overload a high percentage of muscle fibers; such an overload is paramount to increasing muscular strength (Kelso 1999). Carpinelli (1999) adds that recruitment of muscle fibers is primarily dependent on the intensity of exercise, not how much exercise is performed. This raises the question of how much – or more accurately, how little – exercise is required to produce results from a strength training program.

Efficiency

Many studies presented in the literature compared the performance of different amounts of sets of strength training exercises to determine the effectiveness of each method. A frequently cited study by Berger (1962) compared one set, two set, and three set programs using the bench press exercise with various repetition schemes. Berger concluded that three sets of six repetitions produced the best strength gains. However, subsequent studies failed to replicate these results, including a follow-up study by Berger himself (1963).

A comprehensive review by Carpinelli and Otto (1998) examined all the studies (a total of 35) which have been published, including abstracts, that reported the results of training with single or multiple sets. They concluded:
The opinion that multiple-set protocols are better than a single set of an exercise is not supported by the consensus of scientific evidence; 33 out of 35 of the comparative reports included in this review show no significant difference in strength increase between individuals performing single-set and those performing multiple-set (up to 15 sets) exercise protocols. (p. 82)
Carpinelli and Otto further conclude “There is no evidence to suggest that the response to single or multiple sets in trained athletes would differ from that in untrained individuals” (p. 82).

Other researchers have reached similar conclusions regarding the efficiency and practicality of low-volume training protocols. Starkey et al. (1994) compared strength and muscle thickness changes over 14 weeks of training using 1 set or 3 set programs. Both groups increased strength and muscle thickness with no significance between groups. The authors concluded that a 1 set training protocol was as effective as three sets and “represents a more efficient use of training time” (p. S116). Terbizan and Bartels (1984) compared the effects of 1 set versus 3 sets and high repetitions (10-15) versus low repetitions (6-9). All groups significantly increased strength with no difference between different protocols. The authors stated:
This information may be of interest to coaches determining strength training programs for their athletes, in that the same gains in strength may be accomplished in less time using 1 set vs. 3 set training and by lifting significantly less weight. (p. 267)
Assuming a strength training program has been instituted which produces increases in strength and is time-efficient, safety becomes the primary consideration.

Safety

Strength training, like any physically demanding activity, contains an element of risk of injury. The literature confirms that safety during strength training can be improved by manipulating certain variables such as exercise performance, exercise selection, equipment selection and proper supervision.

One controversial safety issue presented in the literature was the use of Olympic lifts and/or ballistic exercises in athletic strength training programs. Research by Kulund, Dewey, Brubaker, and Roberts (1978) studied the training methods and techniques of two Olympic style weightlifters and interviewed 80 competitive Olympic style weightlifters about overuse problems and injuries. The 80 lifters reported 111 injuries related to weightlifting. The shoulder and knee were the most common areas injured (p. 112). The most common duration of impairment was 2 weeks and 2 months (p.113). One of the two lifters studied fractured a rib in competition during the clean and jerk lift (p. 114). The authors concluded that most Olympic weightlifting injuries are caused by inflexibility and improper technique (p. 111).

The lumbar (lower) spine is another area which is highly susceptible to weight lifting injuries. Alexander (1985) pointed out:
This part of the body is susceptible to injury due to the large forces which must be supported, which include the body weight and any external weights, as well as the forces due to very high accelerations of the body parts. Since the lumbar spine is the only connecting column between the upper and lower parts of the body, all theforces must be transmitted via these structures. (p. 1)
Types of injuries reported to the lumbar spine included strains and sprains, disc injuries and spinal fractures(Alexander 1985). The most severe lumbar fracture injury reported was presented in a case report by Browne, Yost, and McCarron (1990). The authors described a lumbar ring apophyseal fracture which was incurred by a 16 year-old male after performing a ballistic exercise in physical education class. Only 11 cases of this particular injury had previously been reported. This 16 year-old male required 2 major back surgeries as a result of this injury. The authors concluded “Strict control of the amount of weight and types of exercises is essential” (p.535).

Other types of spinal fractures prevalent in those who perform Olympic lifts are spondylolysis, a defect of the pars interarticularis of one side of the vertebrae; and spondylolisthesis, a bilateral defect of the pars interarticularis often accompanied by a forward displacement of the vertebral body (Alexander 1985). Studies show the incidence of spondylolysis in Olympic lifters is much higher than in the general population (Jesse 1977). While referring to an article by Allman (1976), Jesse (1977) commented on the dangers of Olympic lifts and why they are included in athletic strength training programs:
Commenting on weight training programs, he claims that almost all injuries caused by exercise are the direct results of the sudden movement. Sudden lifts increase skill far more than strength, and the present confusion is probably because many strength coaches are former weight lifters themselves, he maintains. They pass on a style of training necessary for weight lifting, but neither necessary nor desirable in any other sport. (p. 65)

Other factors contributing to strength training injuries include lack of proper supervision and improper technique, which can cause both acute and chronic injuries (Reeves, Laskowski, and Smith 1998a, 1998b). Substituting machines for free weights, when feasible, can also be beneficial by increasing the stress on the target muscles, decreasing stress on the joints and increasing user confidence and safety (Friday 1999; Hay, Andrews, Vaughan, and Ueya 1983).

Summary

After reviewing the literature, some general conclusions can be drawn about strength training. First, it appears no one method of training has a monopoly on producing strength gains. In addition, most studies show single set protocols to be just as effective as multiple set protocols, with little or no significant difference between programs utilizing one to three sets per exercise. Decreased training volume can be beneficial to personal training clients, as this would leave more time available for business and leisure activities. Also, the use of Olympic lifts and/or ballistic exercises was shown to have a high potential for injury and questionable benefit to clients as compared to safer alternatives.

The rational trainer will be compelled to design the most productive, safest and most
efficient training program possible for his/her clients. Relinquishing tradition and personal bias and avoiding commercially motivated sources in favor of the scientific data found in the literature will assure such program design occurs.

References

Alexander, M. J. L. (1985). Biomechanical aspects of lumbar spine injuries in athletes: A review. Canadian Journal of Applied Sport Sciences, 10 (1), 1-20.
Allman, F. L., Jr. (1976). Prevention of sports injuries. Athletic Journal, 56, 74.
Berger, R. A. (1962). Effect of varied weight training programs on strength. Research Quarterly, 33 (2), 168-181.
Berger, R. A. (1963). Comparative effects of three weight training programs. Research Quarterly, 34 (3), 396-398.
Browne, T. D., MD, Yost, R. P., MD, & McCarron, R. F., MD (1990). Lumbar ring apophyseal fracture in an adolescent weight lifter. The American Journal of Sports Medicine, 18 (5), 533-535.
Brzycki, M. (1995). A practical approach to strength training. Indianapolis, IN: Masters Press.
Carpinelli, R. N. (1999). The multiple set myth. In M. Brzycki (Ed.), Maximize your training: Insights from leading strength and fitness professionals (pp. 81-95). Chicago: Masters Press.
Carpinelli, R. N., & Otto, R. M. (1998). Strength training: Single versus multiple sets. Sports Medicine, 26 (2), 73-84.
Durell, D. (1999). Effective strength training- understanding the intensity-duration relationship. Hard Training Newsletter, 6, 2-3.
Fleck, S. J., & Kraemer, W. J. (1988). Resistance training: Basic principles (part 1 of 4). Physician and Sports Medicine, 16 (3), 160-171.
Fleck, S. J., & Kraemer, W. J. (1997). Designing resistance training programs (2nd ed.). Champaign, IL: Human Kinetics.
Friday, J. (1999). Avoiding injuries to the low back. In M. Brzycki (Ed.), Maximize your training: Insights from leading strength and fitness professionals (pp. 231-244). Chicago: Masters Press.
Hay, J. G., Andrews, J. G., Vaughan, C. L., & Ueya, K (1983). Load, speed and equipment effects in strength training exercises. In H. Matsui & K. Kobayashi (Eds.), Biomechanics VIII-B (pp. 939-950). Champaign, IL: Human Kinetics.
Jesse, J. P. (1977). Olympic lifting movements endanger adolescents. Physician and Sports Medicine, 5 (9), 61-67.
Kelso, T. (1999). The basics of muscle contraction: Implications for strength training. In M. Brzycki (Ed.), Maximize your training: Insights from leading strength and fitness professionals (pp. 35-80). Chicago: Masters Press.
Komarek, A. R. (1996). Use of scientific data among high school strength and conditioning coaches. High Intensity Training Newsletter, 6 (1), 12-17.
Kulund, D. H., Dewey, J. B., Brubaker, C. E., & Roberts, J. (1978). Olympic weight-lifting injuries. Physician and Sports Medicine, 6 (11), 111-119.
Mannie, K. (1996). Ballistic weight training dangerous and unnecessary. Hard Training Newsletter, 1, 10-12.
Reeves, R. K., MD, Laskowski, E. R., MD, & Smith, J., MD (1998a). Weight training injuries, part one: Diagnosing and managing acute conditions. Physician and Sports Medicine, 26 (2), 67-83, 96.
Reeves, R. K., MD, Laskowski, E. R., MD, & Smith, J., MD (1998b). Weight training injuries part two: Diagnosing and managing chronic conditions. Physician and Sports Medicine, 26 (3), 54-63, 73.
Starkey, D. B., Welsch, M. A., Pollock, M. L., Graves, J. E., Brechue, W. F., & Ishida, Y. (1994). Equivalent improvement in strength following high intensity, low and high volume training. Medicine and Science in Sport and Exercise, 26 (5), S116.
Terbizan, D., & Bartels, R. L. (1984). The effect of set-repetition combinations on strength gains in females age 18-35. Medicine and Science in Sport and Exercise, 17, 267.
Zatsiorsky, V. M. (1995). Science and practice of strength training. Champaign, IL: Masters Press.

If you’d like to know more about Dave Durell and his book, High Intensity Muscle Building, Click Here!

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One of the ways you can add to your personal training income is to create new programs. One of the most popular lately is boot camps. And we’re going to save you a whole heck of a lot of trouble. We’re selling our boot camp programming to you. It’ll be an entire 3 months worth of multiple time per week classes. Don’t waste time creating everything by yourself. Just buy a copy of our done for you programming for 3 whole months. That’s enough to run multiple camps in that time. There is programming specifically for men’s (coed) and women’s classes.

This is a good cheap way for you to add more programming options, train more people in less time, and expand your income even further with little cost to you. Spring is nearly upon us and now is the perfect time to get ready for planning your programming to include your new boot camp option.

For a short time, we’re making it even more affordable. We’re breaking the payment up into 2. It’s only $48.50 spread a month apart.

We’re throwing in a couple of bonuses too. A flyer for you to help market your new program as well as your client intake forms to easily sign up new prospects. The forms include health history and liability waiver. Forms are completely customizable to your business.

Are you ready to start your boot camp this Spring?

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I’ve got a great book for you to check out. It’s written by my friend, Dave Durell, of High Intensity Nation from Orlando, Fla. Most of the people I see are looking for general fitness and fat loss, specifically. Our clientele is almost always a slight majority of women. But, this one is something special mostly for the guys.

Not that women should be afraid of muscle, on the contrary, that should be your focus if you want to raise metabolism and improve shape. But, men, if you’d like to pack on some lean weight, raise your metabolism, and start to develop that upper body shape you’ve been looking for, this book will tell you the way to do it. Better yet, it tells you how to do it in a safe and very effective method using high intensity training principles specifically for BUILDING MUSCLE!

Click Here!

Dave knows what he is talking about too. He’s spent quite a bit of time with the industry’s leaders in bodybuilding and strength and conditioning.

Pro bodybuilding results in little time!

Click Here!

Dave has personally spent time with and been trained by the man above, the late Mike Mentzer. Former pro bodybuilder in the early 80′s. Mike knew the secrets to getting lean and muscular without overtraining. When most bodybuilders were working out 6 hours a day and twice a day sometimes, Mike was working out twice a WEEK! He was maximally stimulating his muscles for growth and then allowing them to grow with the proper amount of rest.

Dave has also spent 10 years in all helping to build pro athletes to tip top shape as a strength and conditioning coach for pro football teams like the Tampa Bay Buccaneers, the Jacksonville Jaguars, and even at South East Missouri University. He knows what it takes to get lean and muscular and it’s in this book.

You’ll also get a couple other bonuses like I did. You get the simple nutrition guide to go with it as well as 2 downloadable MP3 files for the High Intensity Muscle Building Audio Program where he literally walks you through to your success. You’ll also get access to his High Intensity Training Video Vault. The first video is the secret to bigger biceps. Now, I know my anatomy being a Master Trainer, but Dave showed me something in this video that even I didn’t think of. It’s a simple technique, but extremely effective if you want to maximize your bicep’s muscular development. What guy doesn’t want to do that? I wish I had seen that video 10 years ago. I’ve never seen anybody else recommend this technique. There’s also an excellent technique if you’re having trouble making progress with dumbbells. Sometimes a 5 pound jump is too much, well what do you do? Dave shows you a simple technique that can make an intermediate step in this process without interrupting your muscle building progress.

Again, I can’t say enough about this book and all the extras, information, and tools that come with it. I fully endorse his methods and would jump at the chance to grab this book. And just like us, he has a GUARANTEE. If you’re not happy with it, there’s a 100% money back guarantee.

Click Here! to get your copy of this must have book if you’d like to start building that lean muscular frame or if you’re a trainer looking for a great technique to get your clients exceptional results.

Be sure to check back or subscribe to S.P.A.R.T.A.’s business of personal training blog for more updates and personal trainer business tools and services.

The Skyndex is probably the best body fat caliper on the market. This is the one with 2 formulas programmed into it. It has the Jackson-Pollock formula which is good and reasonably accurate for everyday use and the Durnin formula if you ever plan to need it for research or a clinical setting. Or if you just want to be a little more accurate. It’s easy to use. You set the dial to a number that corresponds to a range of the subject’s age. Then take 3 or 4 sites to measure, entering each one as you go by pressing the thumb button. When you are done, it automatically goes through the formula for you and give you the body fat percentage on the digital display. It’s the best one I’ve used to date. Everybody claims hydrostatic weighing is the gold standard, but you have to measure tidal volume. If you don’t, it’s not any more accurate than calipers. Plus, hydrostatic weighing requires extra time, a wet area, etc. It’s a hassle. Why not just get reasonably close to the same results in a much more practical product? Comes with its’ own case and power supply.

This is the Lange skinfold caliper. It’s a little more cost effective option, but is not digital. It is very compact and comes in a small case that you could easily store in your gym bag or something. This is the second best body fat caliper I have ever used. It takes a little more time because it isn’t digital, but it is VERY well constructed and will last you a long time. It comes with a calibration block to ensure accuracy. It’s accurate down to within 1 millimeter.

Garmin make some awesome stuff. This is the Forerunner. It’s a GPS with a heart rate monitor and stop watch mounted on the wrist. It’s pretty cool and you can use it to compete with previous workouts for yourself or use it in the gym to time client’s sets and/or workouts.

The PT/Pro Bench is great. For you in home trainers, it’s an excellent portable option for a professional adjustable bench. It’s got a carrying handle and strap for you to easily maneuver from location to location. It’s pretty versatile for just about any type of training you want to do. At 23 pounds, it’s heavy duty too so you don’t have to worry about it falling apart on you.

The Bowflex SelecTech Dumbbells. These could also be portable if you want to lug them around. It’ll replace a whole rack of them. Between the PT/Pro Bench and these, you could really put together a good program for someone. They are fully adjustable and should satisfy the needs of most clients going from 5-52.5 lbs. each. This link even has many of the routines and exercises you can do listed right out for you.

Bodylastics are a great complement to the bench and the SelecTech dumbbells. Very lightweight and versatile with door anchor and ankle straps. You can load up multiple bands at a time with the carabiner clip totalling 127 pounds per side.

The TRX is hot right now and it was specifically invented to use where equipment is lacking. That’s one of the hardest things to address is pulling exercises for the upper back (latissimus) when there is little equipment around. Not everyone can do a pull up. That’s one of the benefits of the TRX is that you can use your body weight (or only a fraction of it) in a way that will allow you to address those previously neglected areas. This one is a cool military green color. It’s VERY well made and should last you a very long time.

This is the online training system that we use. It can allow you to get at previously unreachable markets and disperse your fitness knowledge to people over distance. We private label our site through their enterprise account and our own domain name so it looks like the clients are signing up right through us. All you need is a paypal account. Like I said, this is good for people at distance or a good downsell to someone that cannot afford your services one on one. It has a library of fitness routines, a workout wizard, and nutrition tracking. You can set your own pricing and customize the users experience as much as you want.

If you have your own location, a good scale is a must. A physician’s balance beam model is the way to go as you can calibrate it easier and they are more reliable. You can also measure height with this model.

Myotape is a great tool to use in place of a regular measuring tape. You can measure up to sixty inches and the push button tape retraction makes it a little easier than fumbling with a cumbersome normal tape measure.

Robic is one of the best companies out there for timers. Here they have a clipboard with a ruler/straight edge down the side as well as a stopwatch/calculator combo. You’re covering all of your bases with this one as you can time client activities and calculate anthropometric measurements as clients come in during the day.

This is Sportline’s digital tally counter. I don’t know about you, but the traditional way of counting reps gets in the way of instructing the client mid set. With this tool, you can click off the reps as the client completes them while you continuously instruct them. Then you can look at the total countable reps you clicked off to record after the set is complete. It frees your mind to focus more on what you should be…instructing the client, not counting to 10. You can obtain a lot of data while fully instructing a client. You can time the whole workout, time each set with the clipboard, and track whole reps with the tally counter. All of those numbers should give you a really good idea of what kind of progress your clients are making.

Another testing device is the flex tester sit and reach. Probably the most used test to determine flexibility improvements. Obtain readings in metric or standard. It is well made and accurate with the height of the box at the subject’s hands.

Here is another portable option if you’d like to have clients do a chin up or pull up. This bar has multiple different hand grips and won’t cause damage to the door frame. It can also be used as an anchor point for a band or other suspension device like the TRX.

So there you have it. 14 awesome tools you can implement in your personal training business if you don’t already have them.

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Generally, I try to go to as many events as I can. You’ll have to make a choice as they do have costs associated with them. So going to a lot can really add up, but could be more than worth it too. For me, if I get 1 or 2 clients a year from chamber activities, it’s worth it. Obviously, I’m shooting for more than that. The large breakfasts and after hours mixers are fun and fairly productive. Leadshare is the most productive for us. It’s a name for a program which consists of smaller, but closer groups where members join to “share leads”. You get exclusivity in the group as you’ll be the only personal trainer. You meet twice a month for lunch or breakfast. Each member gets 30 seconds to stand and introduce themselves and give their elevator speech. You’ll want to have a standard and scripted elevator speech and not just wing it. You’ll sound a lot more professional and get the vital information out that you need to your fellow group members. If you don’t have an elevator speech, go 1 on 1 or small group personal training
setting. We offer a FREE one hour consultation and trial workout ($140
value) to sample the program. Also, people that would like a cheaper option
and one that is in a more social group format, can join.  I met my certified financial planner (no commission
financial advisor) who is a member of my leadshare. That was a good connection for me as he is one of only 300 or so fee only advisors in the country. We also work on several joint ventures together.

If you have a newsletter, it is a good idea to get the people that you have
met and have a good relationship with on the newsletter. Another way
you can always stay front of mind with your business associates, partners,
and prospects.

Your most successful conversions to clients will be qualified leads. In
other words, if you run across someone who needs to sell a house, try to get
permission for the realtor in the group to give them a call or email to discuss the options using
his/her services. I RARELY convert referrals where someone just
gave somebody my name and number, they rarely call. Try to get the person
providing the service or product to get in touch with the prospect if
they’ll take it. If you do this, you’ll be far ahead of the rest of the
group.

There are other events especially during the days in the form of luncheons,
and expos, etc. These may be more appropriate for a personal trainer’s schedule as after work hours may be prime time for you to train clients. However, it is vital that you make time to get out and continuously network so that you continue to drive new prospective clients into your marketing funnel.

Be sure to check back or subscribe to S.P.A.R.T.A.’s business of personal training blog for more updates and personal trainer business tools and services.