Posted on

The Best Ways to Gain More Fitness and Personal Training Clients (17 tactics)

I was recently asked by an associate opening a studio about the best way to gain fitness clients. My response is below.

You’ll need a plan first and foremost. A marketing plan.

*I would pre-sell before you open for a discount or charter membership or something. That way you can hit the ground running at opening. Continue reading The Best Ways to Gain More Fitness and Personal Training Clients (17 tactics)

Posted on

Networking for Personal Trainers

Joining the local chamber of commerce. Some say it’s worth it, some say it’s not. The good news is that you’ll likely be one of, if not the ONLY, personal trainer at the events. I rarely see any other fitness businesses when I go and we live in the richest county in the nation, Loudoun County, VA. So our chamber is large. Naturally, the people that see you often at the events will just assume you are the authority on exercise in the area because they don’t see any other trainers out networking. That may be because most trainers don’t like to get out and do a lot of networking face to face, but it is crucial that you move out of your comfort zone if you hope to meet new people and drum up new prospects. Once you get the hang of it, these activities are actually quite fun. I’ve been a member for over 5 years of our’s. There are other organizations besides local chambers that specialize in professional networking like Business Networking International(BNI) among others. It’s been a good experience, but you need to have a strategy in order to be successful. Continue reading Networking for Personal Trainers

Posted on

PERSONAL TRAINERS: Want to become a trainer or move to full time?

I’ve talked to a lot of young trainers lately and many have mentioned the same thing. They all have a passion for fitness and sometimes nutrition. They usually are not trainers or full time trainers already. They have a day job, but want to move more into the health and fitness industry. After a short conversation with them, they all have semi-formulated plans for the future, but they are all very long term, involve taking on debt, and most likely won’t happen.

Don’t get me wrong, I’m not against education or anything as I am the President of a personal trainer association. However, many of these efforts seem a little backwards. Continue reading PERSONAL TRAINERS: Want to become a trainer or move to full time?

Posted on

Want to become a PERSONAL TRAINER or grow your existing business? License your very own personal training business.

Are you a struggling Personal Trainer?

– Would you like to double your income?
– Looking to become a personal trainer or have you just started?
– Making a career change?

Then LICENSE our business! Become a licensee of the Sports Performance And Resistance Training Association. Learn from a Master Trainer!

Only $149/month for 12 months. SAVE $4200. Normally $5988. Save $350/month.

Our association, S.P.A.R.T.A., has gone through the trouble of putting together all of the business systems you’ll need to put in place to become a successful operation even if you are just one person or a multiple person company. You’ll get systems for sales, marketing, prospecting, and operating your NEW PERSONAL TRAINING BUSINESS.

**Note: This is an agreement to pay the monthly fee for a period of 12 months, but should you not be satisfied with the products, you will be refunded 100%. This investment does not provide the right to use the S.P.A.R.T.A. name and logo. There is a separate licensing agreement and fee for logo and name use.**

Here’s what our members and other industry professionals are saying:

“Being a member of the Sports Performance And Resistance Training Association (S.P.A.R.T.A.) has helped me as a personal trainer because it has given me all the tools I need to succeed. By continuous training and procedural refreshers, as well as documentation updates, Chris Lutz keeps his trainers up to date and fresh on changes vital to the industry. The level of professionalism exhibited by the Master Trainer (and expected of his trainers) exemplifies the level of commitment S.P.A.R.T.A. stands for. The high level of customer satisfaction is proof that the High Intensity Training methodology which S.P.A.R.T.A. employs is the right fit every time.”
– Roberto Rosales Personal Trainer Jan. 2010

Our president has been a great boss and teacher during my time with S.P.A.R.T.A. He has a gift to explain the logic and science behind the High-Intensity Training (HIT) method to anyone, no matter what the experience level may be. He possesses a vast knowledge of anatomy and training techniques, and can adapt training sessions however needed. I would highly recommend S.P.A.R.T.A. …
-Genny Johnson Personal Trainer July 9, 2008

Chris Lutz is very knowledgeable of his profession and passes that knowledge to his trainers and clients. He is very patient, and diligent. He makes sure that each client is getting the best training workout possible for them. S.P.A.R.T.A.’s goal is to make you feel and look your best.”
-Kelly Keaton Personal Trainer June 2, 2008

“Chris Lutz is an incredibly skilled and dedicated personal fitness trainer. He trained me for 4 years and each time I worked with him, besides the extreme knowledge he has about training, he would do his best to educate me more as a personal trainer on each exercise that he was having me do. He has amazing passion for his work.”
-Tina Duffy Personal Trainer December 16, 2008

“When I met with Chris Lutz I was really impressed with his knowledge about strength training and fitness. Having studied wellness for years, I know the terrain well. S.P.A.R.T.A. is the real deal and I would highly recommend them for fitness and strength training.”
-Eric Shadd Wellness Professional November 11, 2008

Here’s what you get…

  • Client intake forms and consultation process
    • health history
    • liability waiver
    • cancellation policy
    • refund policy
    • employee handbook
    • sample diets
    • calorie tracker
    • progress charts
    • incident report form
    • credit card form
    • employee handbook
    • referral program

    And anything else you can imagine for daily operations as a personal trainer all DONE FOR YOU!

  • Business plan. Most trainers do not have a plan. “Failure to plan is planning to fail.” Don’t make that mistake!
  • Trainer resume template.
  • Trainer manual with time tested and research backed training methodology DONE FOR YOU.
  • DONE FOR YOU professional letterhead.
  • Proven marketing system in place. Lowest cost and highest return marketing efforts for personal trainers. Don’t waste another dime on lame ads that don’t work!
  • DONE FOR YOU consultation and sales system. Over 90% of our prospects sign up.
  • DONE FOR YOU effective PowerPoint sales booklet.
  • Develop your market and prospect for new business easily with proven prospecting and lead generation system. DONE FOR YOU prospecting phone scripts.
  • If and when it comes time for you to hire more trainers, you’ll have access to DONE FOR YOU employee and contractor agreements, tax forms, application, offer letter, non-compete form, and exit interview.
  • DONE FOR YOU better client retention system.
  • How to use the best billing tool available that hardly any personal trainers know about.
  • How to avoid “selling” personal training packages.
  • DONE FOR YOU high intensity boot camp curriculum.

All of the items you will have access to will be totally customizable for YOUR BUSINESS!!!

That’s the key! ALL OF THIS IS DONE FOR YOU!!! It’s like a turnkey franchise solution immediately without all the hassles of a franchise agreement or, for that matter, a $150,000 up front investment and NO ridiculously high franchise fees. There’s no need for that. Just simply license our business as your own for less than $150 a month.

There is no need to recreate the wheel. We have done the work for you. You save time and effort and focus on what you do best…training your clients exceptionally well.

“Chris Lutz is a true expert in his field and is not afraid to shoot down myths about exercise. The workouts he puts his clients through are TOUGH, and they get the job done in a small amount of time. Regardless of your level of exercise expertise, S.P.A.R.T.A. is the perfect solution.”
-Butch Porter Health Insurance Specialist July 7, 2008

“I’ve been impressed with Chris on two levels – his business acumen, and the intense passion and knowledge he carries re: his personal fitness work. As an entrepreneur, he is unparalleled in his strategic vision, hunger/ambition, attention to detail, and outstanding customer service. I’ve been especially impressed with his flexibility and willingness to bend over backwards for his clients – not something you see a lot of these days. On the subject matter side of the house, Chris is not only a master of anatomy and fitness theory, but also incredibly supportive, patient and fun to work with. I’m far from an athlete, and can say from direct experience that he has a special knack for bringing out the best effort any client has to offer – time after time. I’d wholeheartedly recommend S.P.A.R.T.A. to anyone.”
– Eileen Stephens Entrepreneur January 14, 2009

THERE IS ABSOLUTELY NO RISK!!! If you are not satisfied with the package for any reason, we’ll refund you 100%. GUARANTEED!!!

Already in business? There’s plenty you could learn from this proven system. Why do everything yourself? If you’re not automating your systems, you’re wasting a lot of time and that’s COSTING YOU MONEY!!!!


Do you own a personal training company? Create a culture of “intrapreneurship” among your employees or contractors. They should be able to run their own business within your business with little effort from you. Purchase a license for each one.

You have got to jump on this incredible opportunity now! You’ll get instant downloads of everything you need to start making more money today. You will literally have the knowledge to become a successful professional immediately. This won’t last long.

For less than $150/ month, you’ll be able to start earning more income immediately. For any existing personal training business, this is a drop in the bucket. If you’re a one person operation, who couldn’t afford $149 to have a turnkey operation generating you income daily. You’ll get 100 times or more of the value of what it costs.

Don’t miss these VALUABLE BONUSES:

#1. 2 FREE 1 hour coaching calls with S.P.A.R.T.A. Master Trainer, Chris Lutz ($120 value).

#2. FREE 1 month trial of online training software ($60 value).

#3. FREE List builder Ebook 3 Step Fat Loss Guide ($15 value).

#4. FREE DONE FOR YOU Client or prospect educational PowerPoint presentation ($49 value).

SERIOUSLY, YOU CAN’T AFFORD NOT TO DO THIS. Mediocre personal trainers and their businesses are dying off daily in this economy. Take the next step in your professional life and make the investment to get started being the successful trainer you should be and crush your competition.

Hurry, we’re only opening this to 65 trainer licenses nationwide and they’ll go quick so get in while you can.

BUY YOUR PERSONAL TRAINER LICENSE HERE!

Be sure to check back or subscribe to S.P.A.R.T.A.’s business of personal training blog for more updates and personal trainer business tools and services.