Send Your First Email Newsletter Today – AWeber Communications

Updated tips from AWeber Communications newsletter and autoresponder service.

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First of all, you’ve got to know what you are going for. For you, what is your niche or target market?

I was going for large mouth bass.
You should be aiming for (fill in the blank). Is it stay at home Moms, women in general, skinny guys who want muscle, geriatric clients, etc.

Then you’ve got to know where they are. For you, where do your best clients eat, go to the doctor, chiropractor, hang out, get their hair done, what do they read?

I went to the same spot 2 days in a row. I saw some fish action on the first day and knew exactly where to go the second day. Sure enough, I got ‘em in the same locations.

You should be making friends with local businesses your clients use, getting in touch with their medical professionals, set up a referral partnership with a hair dresser, etc.

Then you have to know what is going to attract them to make them bite. For you, what are you going to say to this target person and how are you going to deliver the message to them?

I knew from the first day that they ate a certain kind of bait that I used and my fishing partner and client, Marc, had also used. The second day, I used that same kind of bait and similar looking ones and it worked!You should be looking at marketing to this target in low or no cost ways that are likely to have a powerful effect and a positive return for you. You can create partnerships with those local businesses, place business cards and flyers everywhere you are able, writing letters of introduction, holding contests, getting charity involved in your business, holding seminars or workshops, webinars or eclasses, etc. Generally, your going to want to tell them who you are, what you do, and what problem (that keeps them up at night) you can solve for them. If it’s a postcard for example, you’ll want to include a catchy title, maybe a subtitle, a testimonial or two (before and after pics are great), what your special offer is, and probably most importantly, a call to action. A call to action is telling them they need to call or email or register NOW possibly because there is only XX number of spots. Placing a set number on it is called creating scarcity. People value things that are scarce (gold, diamonds, YOU). You could direct mail these post cards (expensive and only expect a 2-3% return) or just have them printed and use them to hand out or place in various locations.

It’s really pretty simple. Make sure it is simple and ridiculously easy for your target market to understand. It takes some practice, but in time you’ll recognize the patterns as you track your efforts and you can more effectively target your big fish!

Speaking of that, I’m opening my

Check out these monsters!

Be sure to check back or subscribe to S.P.A.R.T.A.’s business of personal training blog for more updates and personal trainer business tools and services.

You’ll need a plan first and foremost. A marketing plan.

*I would pre-sell before you open for a discount or charter membership or something. That way you can hit the ground running at opening.

*Get a few people in for very low fee and make it absolutely mandatory that they give you referrals to maintain that rate.

*Get out and network. Here’s how.

*Post flyers, business cards, and postcards every where.

*Introduce yourself to businesses with similar clientele and try to joint venture.

*Get your friends and family involved as paying clients first.

*Advertise on craigslist all the time.

*Give a free consultation or session.

*Have a NICHE. Like stay at home moms or something. Something very specific and something you can go deep with.

*Give out a referral letter or gift cards in exchange for free sessions to your clients you do have.

*Build an email list and send out a newsletter to stay front of mind. Include a referral link or ask them to send it on to their friends.

*Write prospecting scripts (or buy them here) and get on the phone to drum up new business form your existing contacts. You can call people you already know to see who they know that could benefit from a program like yours’ and see if you can give them a call. It’s not a cold call, you’re tracking down warm leads.

*Have a dynamic website.

*Get a wordpress blog and contribute at least weekly.

*Write a free eBook or report to give to new contacts in exchange for their email address to add to your list.

*Put on a workshop or class for your niche. Make sure you market it appropriately with enough lead time. You’ll probably need a press release, email blasts sent out, a letter or paper tickets, more email blasts, phone calls, and finally, more email blasts to remind everyone to show up. Have them RSVP.

*Buy cheap ads on Facebook and/or Google.

That should hold you for a while.

Be sure to check back or subscribe to S.P.A.R.T.A.’s business of personal training blog for more updates and personal trainer business tools and services.