• You’re the one on the treadmill, out of breath AND stamina between managing clients, paperwork, state compliance?
• You’re paying more taxes and taking home less pay?
  
• You’re not MAKING MONEY but you’re so busy, you ask yourself where does the time go?
• You are stuck in a plateau; a predictable week that resembles groundhog day?

Wouldn’t it be nice to have a team, to have some support and to make some money?

You can accomplish this in 2 hours with an initial investment of $50.00

REGISTER HERE

If you missed the “Breakthrough Your Fitness Business Plateau” call earlier this month (available for purchase here) then you may have not heard about a new program designed to help you build up the resistance and interval training you need to sustain and grow your business.

On Tuesday November 29th, 2011  from 12-2 pm join Chris Lutz, Christy Dombrowski and Jaclyn Mullen in our follow up afternoon workshop: “Breakthrough Your Fitness Business Plateau” where there will be in person networking, peer support, a mastermind pairing as well as four, twenty minute workshops on: Establishing an online presence, Increasing Revenue, Local Marketing and Client Development/Relations. This is the second part of our program, there will be many more to come in future weeks.

Chris Lutz, Owner and Master Trainer, S.P.A.R.T.A

Chris Lutz is the owner and founder of S.P.A.R.T.A. He has a degree from George Mason University in Exercise Science and is in his 11th year of professional instruction as a certified personal trainer. Teaching, reading and writing about proper exercise methodology are his biggest passions. Chris and his team can properly teach you how to train your clients to obtain a full body workout in 30 minutes, 2-3 times per week using a safe, effective and efficient method called high intensity training.

Christy Dombrowski, Owner and Master Trainer, Foxy Body Fitness

Learn how the Owner and Master trainer at Foxy Body Fitness levearged a $5.00 ad that yielded her mega results and grew her clientele! Christy Dombrowski is a fitness and educational extraordinaire; she is a certified K-12 Health and Physical Education Teacher from the University of Virginia, has her Bachelors of Exercise Science from George Mason and maintains specialized certifications in Pilates/Yoga Fusion, Spinning, Pilates Reformer, Group Fitness and Kickboxing.

Jaclyn Mullen, Entrepreneur/Creative Marketer, Jaclyn Mullen Media

Jaclyn Mullen is a Los Angeles based entreprenuer who specializes in marketing and branding, especially social media. If you’ve ever wondered how to talk Twitter, Jaclyn can help you! Aside from that, you need to know who your ideal clients are, what social platforms they are on and how to brand yourself. Jaclyn’s expert advice has been utilized by several clients and brands in the entertainment, beauty, fitness, consumer package goods and legal industries.

Event starts at Noon and ends at 2:00 pm.  Attend in person or virtually online.

So you see, $50.00 gets you:

• This in person workshop
• Advice from the three experts featured above
• One free, hour long group mastermind follow up call with the participants from the days activities
• Matching with a peer partner who attends the workshop that day for moral support
• Networking with other fitness professionals in the DC Metropolitan area
• A discount price on our program coming out mid December.

WE WANT YOU TO GET OFF THE STAGNANT TREADMILL IN 2011 and GET ON THE CASH FLOW TREADMILL IN 2012!

Sign up now, there is limited in person availability. $50.00 will save YOUR seat.  You can attend in person or virtually online.

 REGISTER HERE

We look forward to seeing you on Tuesday November 29th, 2011. Program begins promptly at 12:00 noon. Got questions? chrislutz@spartatraining.com

What do you think about this? Personal training, I would say is not a mundane repetitive activity where money is a sole motivator to the staff member. Have you experienced this in your business?

Be sure to check back or subscribe to S.P.A.R.T.A.’s business of personal training blog for more updates and personal trainer business tools and services.

Currently, there is no traditional HIT specialization certification on the market. If you didn’t know, we’ve created a HIT specialization certification. Of course, as you know from being on this list, it is also focused on helping you create a successful business entity not just education in a particular method. It is different in that it now comes with 2 extra free bonus items:

A personal trainer marketing plan template.

And a personal trainer business plan template.

Many of you have been waiting for this for a long time. Well, it’s here. The entire thing can be done virtually, but will thoroughly test your knowledge and, more importantly, instructional competence. You can save on travel costs, but should you choose to do it in person and live or would like to travel, we have several Master Trainers that would be glad to assist you in Las Vegas, Central and Gulf coast Florida, and Ontario, Canada.

Would you like to be a high intensity training specialist and implement the work of Arthur Jones, Ellington Darden, etc.? Sign up and get started today by clicking on the add to cart button below to go to our store to find out more.

Here is a sample practical video.

If you have any questions, you can leave us a comment in the section below or send an email to info@spartatraining.com

Be sure to check back or subscribe to S.P.A.R.T.A.’s business of personal training blog for more updates and personal trainer business tools and services.

Lead capture, marketing and promoting yourself and your services…these are all core business practices for you. The eFitnessTracker system helps with that. Imagine having a tool such as a Fitness Analysis to send people to and be able to capture them as a lead. Or just a Contact Us page for someone to contact you and inquire more about what you have to offer. Do you think that could lead to extra sales for you? Check out some demos:

- Fitness Analysis – http://demo2.efitnesstracker.com/?goto=Fitness-Analysis (Modern Layout)
- Contact Us – http://demo1.efitnesstracker.com/?goto=Contact (Classic Layout)

Now what about easily accepting payments online? Setting up recurring monthly payments? Promoting upcoming events such as bootcamps, group classes, etc. and accepting registrations AND payments for those events? Check out some demos:

- Products & Services – http://demo2.efitnesstracker.com/?goto=Products (Modern Layout)
- Events Calendar – http://demo1.efitnesstracker.com/?goto=Events-Calendar (Classic Layout)
- Event Registration – http://demo2.efitnesstracker.com/?goto=Event-Registration (Modern Layout)

You can sign up to get your own site where you can sign up for a no risk free month of full service on a Business Account with PROMO code 1MONTHFREE from the following page (you can cancel anytime with no additional charges): http://www.efitnesstracker.com/home/Subscribe-Trainer.asp
You have options for different color schemes and logo options. Or if you have your own logo/graphics and/or color scheme, this can be used also for setup of your site and is an option to select on sign up.

If you’d like to receive more ways you can multiply your income as a personal trainer, fill in your info below.

Personal Trainers Get Your FREE Report on How to DOUBLE Your Income

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Make more money and increase your free time!

Be sure to check back or subscribe to S.P.A.R.T.A.’s business of personal training blog for more updates and personal trainer business tools and services.

The Automatic Millionaire by David Bach is my favorite personal finance book of all time. It’s my financial adviser’s favorite book too. That’s what made me know we were of the same mind and to work with him. This book is the epitome of practical, put in place today strategies that can pay off big time for you in the long run. Like David says in the book, “It’s not how much you make, but how much you save.”

The E-Myth is a must read for any business owner. Gerber tackles many of the misconceptions surrounding starting and owning a business. Most importantly, he reinforces the concept that you should be working on your business, not necessarily in your business.

The Cash Flow Quadrant by Robert Kiyosaki may sound a little boring and confusing from the outside, but I assure you it is one of the books that has really helped and given me perspective in my own financial education. He’ll take your through the quadrant and show you the drawbacks to staying on the left side of the quadrant and how you can move ultimately to the right side. If you ever hope to achieve financial freedom, understanding these principles is a must. Traditionally, only the rich tend to think this way and apply it to their lives. You’ll have to virtually change your mindset to move into the most productive places in the quadrant.

At some point (sooner rather than later), be sure to pick up a copy of these books and give them a read. Nearly every successful business owner I know has read them as part of their own business and financial education. Many of these principles and concepts don’t come naturally. What’s worse, is that we may have been conditioned our whole lives to thinking and acting in ways that are inhibitory to our personal success. Continuing to educate, and re-educate ourselves is vital if we wish to become prosperous.

Within our organization, you can remain certified if you’re a member and participate in our business of personal training membership area.

Be sure to check back or subscribe to S.P.A.R.T.A.’s business of personal training blog for more updates and personal trainer business tools and services.

But, what about us, the so-called professionals? I haven’t seen a whole lot of professionalism in this area at all when it comes to a pretty high priced 1 on 1 personal service. In fact, I’ve seen downright poor treatment of customers and non-professional attitudes while working. Case in point: One of the locations we use just recently sent out a letter that indicated they wanted all of the independent trainers to be certified and have liability insurance. Something I would have done years before if I owned the place. That’s risky not to. However, most of them would talk to me and express their unhappiness with the new rules. As a result, those changes weeded out about 90% of the independent trainers in 1 location. All because they didn’t want to take their business seriously and do things like incorporate, be certified (or educated in some other way), carry liability insurance to protect themselves and the facility they work in.

I think most people see this as something they do in between other jobs or simply on the side. Rarely do I see it employed as a career option. Even more rarely is it run as a legitimate company with owner and staff. It is an uregulated industry and we have it nice. There are so few requirements and barriers to entry. We should be able to take it seriously enough that prospective clients will see that we operate like legitimate businesses. The pool of clients that you attract in turn will also take it more seriously and they will be more pleasurable for you to work with and they’ll probably be more successful too.

So knowing all of that, can you call yourself a professional? Is there anything you could do to raise your level of professionalism? That’s one of my goals to make a difference in the industry before I leave it. It’s also our company mission. Take a look around our site for personal training companies and see if there is anything you can use to build your professional reputation.

Also, be sure to post a comment and share with us some of the unprofessional things you’ve seen going on around you in the business of personal training.

Be sure to check back or subscribe to S.P.A.R.T.A.’s business of personal training blog for more updates and personal trainer business tools and services.

Don’t get me wrong, I’m not against education or anything as I am the President of a personal trainer association. However, many of these efforts seem a little backwards.

“If I go back to school and get a degree, I’ll make more money.”

“If I get this license to be a dietician, I’ll make more money.”

“Maybe if I have 6 more certifications, I’ll stand out and get more clients.”

Now, not all of this is about making more money. Everybody wants to wait until they are seemingly “qualified” or have this degree, or that certification to start. I’m just not convinced having in some cases, a multiple year plan and taking on thousands of dollars in debt is a good move to get into the fitness industry especially in a down economy with no guarantees that you’ll be successful.

In fact, that’s what’s great about this industry is that you can literally do whatever you want. I’m not against certification, you do need to specialize in your niche, but this might be the opposite of what you want to do to get into the industry. You definitely don’t need 17 certifications. If you want to pursue CEC’s just for the learning experience, then more power to you. I worked my way through school as a personal trainer to obtain my degree in exercise science. During that time, I obtained 3 more certifications while studying for my classes. One of my specialty certifications I studied and worked on the job for 2 years before attempting it because it was so difficult. At least in my head. Truthfully, I could have done it after a couple months. All financed from my CURRENT personal training job at the time. Even smarter was getting my employer to pay for my last specialty certification.

Why wait? The longer you wait, the more money you are paying out for education and not bringing in by actually training. This is called opportunity cost. It cost you because you’re missing the opportunity. Why not hit the ground running? There’s really not a lot standing in your way. There is very little barrier to entry in this industry. The longer you plan to wait and the more debt you pile on, the more unlikely it is that you’ll succeed when you do start if you ever get the nerve to start at all.

The point is that you don’t necessarily need all of that. I would never encourage someone not to go to college, but don’t think that it is a guaranteed route to your success in the fitness industry. It might be a $100,000 liability that you have to overcome as soon as you graduate. You will still need to get a job or start your business. Unless you majored in business, a degree in exercise science, or a personal trainer certification won’t give you any of those skills. You’ll need to get those skills too which may have extra costs associated with them after graduation or certification. That’s one of the major drawbacks to most personal trainer associations; business is an afterthought. All the education in the world won’t help unless you can convert that into paying clients. It won’t just happen automatically especially if you have no clients to start with. It just doesn’t work like that. Just because you build it, does not mean they will come.

Instead, don’t wait, jump in (but have a good plan). Don’t put things off for months or years, take action now. There’s no replacement for experience in the trenches. Use your position as a trainer as the vehicle that will allow you to get a degree or license. Don’t put yourself in debt with the hope that it will automatically translate into a good job or a successful personal training business. You’ve got to make the most of what you’ve got. Get in, learn some things, get some experience and see if it’s something you feel like committing to for the long term before you commit to things like tuition to start your training business.

Be sure to check back or subscribe to S.P.A.R.T.A.’s business of personal training blog for more updates and personal trainer business tools and services.