Since most of us as personal trainers don’t like the act of selling very much, wouldn’t it be nice to automate parts of the sales process we don’t like doing? You can take some of the leg work out of the process and only deal directly with people who are good candidates when they come in to see you. In that moment, you can be confident that you don’t have to put on some show or use an arsenal of combative sales tricks to try to close the person. You can be calm and comfortable know that they are likely a good client and there’s a better chance than not that they will end up signing up.
In our experience, most trainers look at people as either a client or not. And that’s really missing the boat when it comes to the sales process. If you use any kind of consultation process, there is likely 10 stages to your sales pipeline. There is a lot that you have to manage between a group of random suspects in your local population and an actual paying client giving your repeat business and referring others. Getting any given person from one stage to the other requires about 8 other stages in between. If you don’t know that or if you aren’t managing your sales pipeline that way, you’re likely leaving money on the table and losing leads that you worked hard to get. Luckily, with the right tools, you can automate a lot of that process. So if you don’t like it, or forget to do things like follow ups, automation tools will take care of that for you. Probably better than you or another person can because it will be on time and mistake free. http://bit.ly/2wJuJdj